Given the limited research into the impact of social media on offline sales of durable goods, this study examines the dynamic relationships between firm-generated content (FGC), user-generated content (UGC), traditional media, and offline light vehicle sales. Data were collected from the...

The emergence of crowdfunding could significantly ease the burden of raising funds for startup companies, and ultimately transform the nature of entrepreneurship and new firm creation. Under traditional funding mechanisms, entrepreneurs face considerable difficulties in obtaining external...

The performance of prediction markets depends crucially on the quality of user contribution. A social media-based prediction market can utilize aspects of social effects to improve users' contribution quality. Drawing upon literature from diverse areas such as prediction markets, knowledge...

Explosive growth in the number of users on various social media platforms has transformed the way firms strategize their marketing activities. To take advantage of the vast size of social networks, firms have now turned their attention to influencer marketing wherein they employ independent...

Question-Answer (Q&A) forums are gaining popularity as a user-engagement tool to drive traffic on multi-service portals. In a platform market model, demand-side users seek answers from the supply-side users, since such answers can indicate value offered, reduce buyer uncertainty and offer social...