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Social Web
Consumer behaviour
83,868
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81,419
Electronic Commerce
24,083
E-commerce
21,462
Brand management
17,817
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17,404
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17,176
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16,557
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12,896
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11,345
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11,299
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9,199
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9,155
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8,994
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8,975
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7,283
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7,062
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6,842
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6,799
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6,791
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6,758
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6,507
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6,474
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6,394
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6,370
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6,314
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5,176
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5,136
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5,087
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5,076
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5,036
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4,149
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4,094
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3,894
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3,880
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3,649
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Filieri, Raffaele
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17
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17
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15
Flavián Blanco, Carlos
14
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14
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12
Law, Chun Hung Roberts
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Veloutsou, Cleopatra
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Bilgihan, Anil
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Cova, Bernard
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10
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9
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9
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9
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9
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9
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8
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8
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8
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Steria Mummert Consulting AG
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Technische Universität Braunschweig
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epubli GmbH
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AMA Summer Academic Conference <2023, San Francisco, Calif.>
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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Bank für Internationalen Zahlungsausgleich / Währungs- und Wirtschaftsabteilung
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DATAKONTEXT
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Journal of business research : JBR
272
Journal of retailing and consumer services
195
International journal of internet marketing and advertising : IJIMA
120
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
87
Technological forecasting & social change : an international journal
81
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
71
The journal of product & brand management
65
The journal of brand management : an international journal
59
Journal of marketing communications
57
Journal of promotion management : innovations in planning and applied research
56
Electronic commerce research
54
Journal of internet commerce
54
International journal of advertising : the review of marketing communications
53
Journal of management information systems : JMIS
52
International journal of electronic marketing and retailing : IJEMR
51
SpringerLink / Bücher
50
Information systems research : ISR
48
Psychology & marketing
48
Journal of electronic commerce research : JECR
47
Journal of marketing management : MM
45
Tourism management : research, policies, practice
44
International journal of hospitality management
42
International journal of consumer studies
41
Marketing intelligence & planning
41
International journal of business information systems : IJBIS
40
Journal of marketing
39
Journal of marketing management : JMM ; journal of the Academy of Marketing
39
Cogent business & management
38
International journal of electronic commerce : IJEC
38
International journal of technology marketing : IJTMkt
37
Journal of travel and tourism marketing
36
Business horizons
33
Springer eBook Collection
33
Asia Pacific journal of marketing and logistics
32
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
32
Journal of fashion marketing and management
31
Management science : journal of the Institute for Operations Research and the Management Sciences
31
Industrial marketing management : the international journal for industrial and high-tech firms
30
International journal of contemporary hospitality management
30
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ECONIS (ZBW)
7,282
EconStor
5
OLC EcoSci
1
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1
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1
Online trust-building mechanisms for existing brands : the moderating role of the e-business platform certification system
Ke, Dan
;
Chen, Anran
;
Su, Chenting
- In:
Electronic commerce research
16
(
2016
)
2
,
pp. 189-216
Persistent link: https://www.econbiz.de/10011527509
Saved in:
2
How online trust and online brand equity translate online- and omni-channel-specific instruments into repurchase intentions
Swoboda, Bernhard
;
Winters, Amelie
;
Fränzel, Nils
- In:
Marketing : ZFP ; journal of research and management
43
(
2021
)
1/2
,
pp. 37-53
Persistent link: https://www.econbiz.de/10012600955
Saved in:
3
The impact of digital social responsibility on customer trust and brand equity : an evidence from social commerce in Thailand
Puwirat, W.
;
Suchart Tripopsakul
- In:
European research studies
22
(
2019
)
2
,
pp. 181-198
Persistent link: https://www.econbiz.de/10012285941
Saved in:
4
Framework for success of online brand management : a systematic literature review
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
World review of entrepreneurship, management and …
12
(
2016
)
2/3
,
pp. 300-317
Persistent link: https://www.econbiz.de/10011573434
Saved in:
5
Timeliness, transparency, and trust : a framework for managing online customer complaints
Stevens, Jennifer L.
;
Spaid, Brian I.
;
Breazeale, Michael
; …
- In:
Business horizons
61
(
2018
)
3
,
pp. 375-384
Persistent link: https://www.econbiz.de/10011866294
Saved in:
6
Generation of trust using social networking sites : a comparative analysis of online apparel brands across social media platforms
Sharma, Radhika
;
Alavi, Shirin
;
Ahuja, Vandana
- In:
International journal of management practice : IJMP
12
(
2019
)
4
,
pp. 405-425
Persistent link: https://www.econbiz.de/10012140323
Saved in:
7
Changes and determinants of consumer shopping behavior in e-commerce and social media product Muslimah
Nofrizal
;
Juju, Undang
;
Sucherly
;
Arizal N
;
Waldelmi, Idel
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014236947
Saved in:
8
Role of community trust in driving brand loyalty in large online B2B communities
Sethi, Amit Rakesh
;
Dash, Satyabhusan
;
Mishra, Abhishek
; …
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 256-272
Persistent link: https://www.econbiz.de/10014473031
Saved in:
9
Interactions and participation on social commerce websites : exploratory study
Yadav, Rohit
;
Mahara, Tripti
- In:
Global business review
21
(
2020
)
4
,
pp. 1127-1152
Persistent link: https://www.econbiz.de/10012287555
Saved in:
10
Customer experience in social commerce websites : toward an integrated conceptual framework
Beyari, Hasan
;
Ghouth, Alaa
- In:
Journal of management research
10
(
2018
)
3
,
pp. 52-62
Persistent link: https://www.econbiz.de/10011867004
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