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online health platforms create value for patients and doctors and explore how market designs influence value creation. We … develop a structural demand and supply model for an online health market that is characterized by patients' trade-offs between … platform, we recover patients' preference for the service quality and price sensitivity as well as doctors' heterogeneous pro …
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Question-Answer (Q&A) forums are gaining popularity as a user-engagement tool to drive traffic on multi-service portals. In a platform market model, demand-side users seek answers from the supply-side users, since such answers can indicate value offered, reduce buyer uncertainty and offer social...
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