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The effect of E-commerce virtual live streamer socialness on consumers' experiential value : an empirical study based on Chinese E-commerce live streaming studios
Wu, Ruijuan; Liu, Jingjing; Chen, Shuai; Tong, Xing - In: Journal of research in interactive marketing : … 17 (2023) 5, pp. 714-733
Persistent link: https://www.econbiz.de/10014428168
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Community participation and consumer-to-consumer helping : does participation in third party-hosted communities reduce one’s likelihood of helping?
Thompson, Scott A.; Kim, Molan; Smith, Keith Marion - In: Journal of marketing research : JMR 53 (2016) 2, pp. 280-295
Persistent link: https://www.econbiz.de/10011485356
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Impact of visual information on online consumer review behavior : evidence from a hotel booking website
Kim, Molan; Lee, Seung Min; Choi, Sanghak; Kim, Sang Yong - In: Journal of retailing and consumer services 60 (2021), pp. 1-7
Persistent link: https://www.econbiz.de/10012502720
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Consumer communities do well, but will they do good? : a study of participation in distributed computing projects
Thompson, Scott A.; Kim, Molan; Loveland, James M.; … - In: Journal of interactive marketing : a quarterly … 37 (2017), pp. 32-43
Persistent link: https://www.econbiz.de/10011658341
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Why do people speak about products online? : the role of opinion leadership
Chai, Sangmi; Choi, Bomi; Kim, Minkyun; Cheng, T. C. E. - In: Information technology and management 24 (2023) 1, pp. 1-17
Persistent link: https://www.econbiz.de/10014251966
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The relationship between needs, motivations and information sharing behaviors on social media : focus on the self-connection and social connection
Kim, Miyea; Jun, Mina; Han, Jeongsoo - In: Asia Pacific journal of marketing and logistics 35 (2023) 1, pp. 1-16
Persistent link: https://www.econbiz.de/10013553025