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Influencer marketing effectiveness
Leung, Fine F.; Gu, Flora Fang; Li, Yiwei; Zhang, … - In: Journal of marketing 86 (2022) 6, pp. 93-115
Persistent link: https://www.econbiz.de/10013438832
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Strategic information transmission in peer-to-peer lending markets
Caldieraro, Fabio; Zhang, Jonathan Z.; Cunha, Marcus; … - In: Journal of marketing 82 (2018) 2, pp. 42-63
Persistent link: https://www.econbiz.de/10011810253
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Improving base-of-the-pyramid consumer welfare through mobile technology services
Pandey, Devansh; Mukherjee, Srabanti; Das, Gopal; … - In: The journal of services marketing 36 (2022) 2, pp. 232-244
Persistent link: https://www.econbiz.de/10013407479
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Understanding the relational ecosystem in a connected world
Henderson, Conor M.; Palmatier, Robert W. - In: The connected customer : the changing nature of …, (pp. 37-75). 2010
Persistent link: https://www.econbiz.de/10003951885
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Online influencer marketing
Leung, Fine F.; Gu, Flora Fang; Palmatier, Robert W. - In: Journal of the Academy of Marketing Science 50 (2022) 2, pp. 226-251
Persistent link: https://www.econbiz.de/10012819752
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Online relationship formation
Kozlenkova, Irina V.; Palmatier, Robert W.; Fang, Eric; … - In: Journal of marketing 81 (2017) 3, pp. 21-40
Persistent link: https://www.econbiz.de/10011697750
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Creating effective online customer experiences
Bleier, Alexander; Harmeling, Colleen M.; Palmatier, … - In: Journal of marketing 83 (2019) 2, pp. 98-119
Persistent link: https://www.econbiz.de/10012175912
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Digital technologies : tensions in privacy and data
Quach, Sara; Thaichon, Park; Martin, Kelly D.; Weaven, Scott - In: Journal of the Academy of Marketing Science 50 (2022) 6, pp. 1299-1323
Persistent link: https://www.econbiz.de/10013463929