As most mobile applications are tailored for worldwide consumption, it is a significant challenge to develop applications that satisfy individuals with various cultural backgrounds. To address this issue, we drew on a recently developed conceptualization and associated instrument of mobile...

E-commerce activities on social platforms, namely social commerce, reached $474.8 billion worldwide in 2020, and it is expected to show a 28.4% yearly growth rate over the next eight years. This paper studies how customers' search and purchase patterns differ between a major online retailers'...