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Acquiring travel-related information from mobile social networking services : what factors predict social networking services users' perceived value and trust in Malaysia?
Mohd Suki, Norazah; Norbayah Mohd Suki - In: Journal of marketing communications 26 (2020) 7, pp. 742-760
Persistent link: https://www.econbiz.de/10012314013
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Effects of social needs, social influences and convenience on smartphones dependency
Mohd Suki, Norazah; Norbayah Mohd Suki - In: Innovation in the high-tech economy, (pp. 143-153). 2013
Persistent link: https://www.econbiz.de/10010384870
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Mobile social networking service users' trust and loyalty : a structural approach
Mohd Suki, Norazah; Norbayah Mohd Suki - In: Mobile electronic commerce : foundations, development, …, (pp. 89-106). 2015
Persistent link: https://www.econbiz.de/10010494950
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Leveraging consumer behavior and psychology in the digital economy
Mohd Suki, Norazah (ed.); Norbayah Mohd Suki (ed.) - 2020
""This book provides current research on topics relevant to consumer behavior, consumer psychology, consumer value, customer satisfaction, and loyalty. It also examines how to best utilize this research on consumer behavior and psychology in the digital economy"--Provided by publisher"--
Persistent link: https://www.econbiz.de/10012394693
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Leveraging consumer behavior and psychology in the digital economy
Mohd Suki, Norazah (ed.); Norbayah Mohd Suki (ed.) - 2020
""This book provides current research on topics relevant to consumer behavior, consumer psychology, consumer value, customer satisfaction, and loyalty. It also examines how to best utilize this research on consumer behavior and psychology in the digital economy"--Provided by publisher"--
Persistent link: https://www.econbiz.de/10012135431
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An online marketing strategies assessment for companies in airlines and entertainment industries in Malaysia
Nathan, Robert Jeyakumar; Chiun, Desmond Chong Fook; … - In: Handbook of research on leveraging consumer psychology …, (pp. 1-15). 2017
Persistent link: https://www.econbiz.de/10011528805
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YouTube for procedural learning : empirical insights on student intention to use
Wen Ying Lim; Yuin Xian Chew; Cyn Ye Chan; Shyir Khie Leow - In: Handbook of research on technology applications for …, (pp. 179-196). 2021
Persistent link: https://www.econbiz.de/10012307861