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Customer satisfaction, loyalty...
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Social Web
Consumer behaviour
83,648
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81,198
Unternehmenserfolg
50,236
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49,489
Relationship marketing
26,376
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25,701
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7,420
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7,363
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7,276
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7,224
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6,513
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6,496
Online-Marketing
6,205
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6,186
KMU
6,118
Corporate governance
6,099
SME
6,098
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6,038
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5,618
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5,373
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5,180
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5,180
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5,157
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16
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15
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15
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15
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14
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13
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12
Tan, Yong
12
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11
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11
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11
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11
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10
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10
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10
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10
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10
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9
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9
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9
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9
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9
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9
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9
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9
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9
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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Center of Market Oriented Product and Production Management
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Deutsches Forschungsinst. f. öffentl. Verwaltung Speyer
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Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
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1
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1
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1
Interdisziplinäre Tagung des Forschungsnetzwerkes Europäische Kulturen in der Wirtschaftskommunikation <17., 2017, Frankfurt am Main>
1
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Journal of business research : JBR
287
Journal of retailing and consumer services
196
International journal of internet marketing and advertising : IJIMA
124
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
110
Technological forecasting & social change : an international journal
92
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
87
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
85
Journal of marketing communications
66
International journal of hospitality management
64
The journal of product & brand management
62
Journal of promotion management : innovations in planning and applied research
61
Psychology & marketing
60
International journal of advertising : the review of marketing communications
58
Journal of internet commerce
58
Information systems research : ISR
56
International journal of electronic marketing and retailing : IJEMR
56
Industrial marketing management : the international journal for industrial and high-tech firms
51
Tourism management : research, policies, practice
51
Journal of electronic commerce research : JECR
48
Electronic commerce research
47
International journal of business information systems : IJBIS
47
Journal of management information systems : JMIS
47
Journal of travel and tourism marketing
46
The journal of brand management : an international journal
45
Journal of marketing
44
Journal of marketing management : MM
44
International journal of consumer studies
43
Journal of strategic marketing
42
Marketing intelligence & planning
42
Business horizons
41
Cogent business & management
41
International journal of technology marketing : IJTMkt
41
Journal of marketing management : JMM ; journal of the Academy of Marketing
41
Journal of hospitality marketing & management
37
International journal of contemporary hospitality management
34
International journal of electronic commerce : IJEC
34
Management science : journal of the Institute for Operations Research and the Management Sciences
34
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
34
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
32
SpringerLink / Bücher
32
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ECONIS (ZBW)
7,276
EconStor
3
OLC EcoSci
1
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1
Customer engagement in social media : a framework and meta-analysis
Santini, Fernando de Oliveira
;
Ladeira, Wagner Junior
; …
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
6
,
pp. 1211-1228
Persistent link: https://www.econbiz.de/10012386915
Saved in:
2
A meta-analysis of antecedents and consequences of eWOM credibility : investigation of moderating role of culture and platform type
Verma, Deepak
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013468632
Saved in:
3
Exploring customer engagement in tourism : construct proposal and antecedents
Romero, Jaime
- In:
Journal of vacation marketing : an international journal
24
(
2018
)
4
,
pp. 293-306
Persistent link: https://www.econbiz.de/10011951593
Saved in:
4
Negative online word-of-mouth : consumers' retaliation in the digital world
Arruda Filho, Emílio José Montero
;
Barcelos, Alexis …
- In:
Journal of global marketing
34
(
2021
)
1
,
pp. 19-37
Persistent link: https://www.econbiz.de/10012483619
Saved in:
5
Customer experience through online reviews from TripAdvisor : the case of Orlando theme parks
Costa, Sara Morgado da
;
Moro, Sérgio
;
Rita, Paulo
; …
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
1
,
pp. 48-77
Persistent link: https://www.econbiz.de/10013503841
Saved in:
6
A study on the influence of social media marketing activities on customer satisfaction mediated by perceived value in the e-commerce industry
Banerji, Rashi
;
Singh, Animesh
- In:
International journal of electronic marketing and …
15
(
2024
)
4
,
pp. 415-430
Persistent link: https://www.econbiz.de/10015063994
Saved in:
7
Creating value for customers through engagement and participation in brand communities
Loureiro, Sandra Maria Correia
;
Pires, Ana Regina
; …
- In:
International journal of business performance management
16
(
2015
)
2/3
,
pp. 114-132
Persistent link: https://www.econbiz.de/10011316447
Saved in:
8
Analysis of consumers' response to brand community integration and brand identitfication
Millán, Ángel
;
Díaz García, Estrella
- In:
The journal of brand management : an international journal
21
(
2014
)
3
,
pp. 254-272
Persistent link: https://www.econbiz.de/10010347450
Saved in:
9
Responding to negative online reviews : the effects of hotel responses on customer inferences of trust and concern
Sparks, Beverley
;
So, Kevin Kam Fung
;
Bradley, Graham L.
- In:
Tourism management : research, policies, practice
53
(
2016
),
pp. 74-85
Persistent link: https://www.econbiz.de/10011440024
Saved in:
10
Examining drivers and outcomes of social media brand engagement
Leckie, Civilai
;
Dwivedi, Abhishek
;
Johnson, Lester W.
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
2
,
pp. 350-367
Persistent link: https://www.econbiz.de/10013163333
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