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More of the same? : effects of volume and variety of social media brand engagement behavior
Schäfers, Tobias; Falk, Tomas; Kumar, Ashish; … - In: Journal of business research : JBR 135 (2021), pp. 282-294
Persistent link: https://www.econbiz.de/10012647870
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Searching for word of mouth in the digital age : determinants of consumers' uses of face-to-face information, internet opinion sites, and social media
Bartschat, Maria; Cziehso, Gerrit P.; Hennig-Thurau, … - In: Journal of business research : JBR 141 (2022), pp. 393-409
Persistent link: https://www.econbiz.de/10013168061
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Social interactions in the metaverse : framework, initial evidence, and research roadmap
Hennig-Thurau, Thorsten; Aliman, Dorothea N.; Herting, … - In: Journal of the Academy of Marketing Science 51 (2023) 4, pp. 889-913
Persistent link: https://www.econbiz.de/10014326665
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Chancen und Entwicklungspotenziale für den Versandhandel im Internet
Schäfers, Tobias - In: Versandhandelsmarketing : marktorientiertes Management …, (pp. 57-80). 2010
Persistent link: https://www.econbiz.de/10003917294
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Service recovery via social media : the social influence effects of virtual presence
Schaefers, Tobias; Schamari, Julia - In: Journal of service research : JSR 19 (2016) 2, pp. 192-208
Persistent link: https://www.econbiz.de/10011485442
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Leaving the home turf : how brands can use webcare on consumer-generated platforms to increase positive consumer engagement
Schamari, Julia; Schaefers, Tobias - In: Journal of interactive marketing : a quarterly … 30 (2015), pp. 20-33
Persistent link: https://www.econbiz.de/10011292342
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Consumers' de-ownership as a predictor of dark-side digital acquisition behavior : moderating role of moral intensity and collectivism
Kos Koklič, Mateja; Kukar-Kinney, Monika; Vida, Irena - In: Journal of business research : JBR 138 (2022), pp. 108-116
Persistent link: https://www.econbiz.de/10013197863