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Understanding the formation process of negative customer engagement behaviours : a quantitative and qualitative interpretation

Zang, Luning; Liu, Yuying; Sun, Xiaojing; Wen, Decheng - In: Total quality management & business excellence 35 (2024) 1/2, pp. 170-201

Persistent link: https://www.econbiz.de/10014513347

Antecedents and consequences of the quality of e-customer-to-customer interactions in B2B communities

Bruhn, Manfred; Schnebelen, Stefanie; Schäfer, Daniela B. - In: Industrial marketing management : the international … 43 (2014) 1, pp. 164-176

Persistent link: https://www.econbiz.de/10010359357

Angry customers, e-world-of-mouth and incentives for quality provision

Heyes, Anthony; Kapur, Sandeep - In: Journal of economic behavior & organization : JEBO 84 (2012) 3, pp. 813-828

Persistent link: https://www.econbiz.de/10009703165

Platform quality factors influencing content providers' loyalty

Kim, Junic - In: Journal of retailing and consumer services 60 (2021), pp. 1-8

Persistent link: https://www.econbiz.de/10012502736

How social shopping retains customers? : capturing the essence of website quality and relationship quality

Hsu, Chia-Lin; Chen, Mu-Chen; Kumar, Vikas - In: Total quality management & business excellence : an … 29 (2018) 2, pp. 161-184

Persistent link: https://www.econbiz.de/10011854048

Quality dimensions in online communities influence purchase intentions

Wang, Chung-Yu; Lee, Hsiao-Ching; Wu, Li wei; Liu, … - In: Management decision : MD 55 (2017) 9, pp. 1984-1998

Persistent link: https://www.econbiz.de/10011779017

Becoming TikTok famous : strategies for global brands to engage consumers in an emerging market

Wahid, Risqo; Karjaluoto, Heikki; Taiminen, Kimmo; … - In: Journal of international marketing 31 (2023) 1, pp. 106-123

Persistent link: https://www.econbiz.de/10014233467

Consumer-to-consumer conflicts and brand moderation strategies during COVID-19 service failures : a framework for international marketers

Dineva, Denitsa; Breitsohl, Jan; Roschk, Holger; … - In: International marketing review 40 (2023) 5, pp. 1112-1133

Persistent link: https://www.econbiz.de/10014470109

Brand resonance : an empirical analysis of mobile users in global marketplace

Raut, Umesh Ramchandra; Pawar, Prafulla Arjun; Brito, … - In: International journal of trade and global markets 17 (2023) 2, pp. 185-200

Persistent link: https://www.econbiz.de/10014287225

Reviewing the online tourism value chain

Berne-Manero, Carmen; Gómez-Campillo, Maria; Marzo … - In: Administrative Sciences : open access journal 8 (2018) 3/48, pp. 1-18

The booking purchase process in B2C tourism online from the perspective of the quality-satisfaction-loyalty value chain has scarcely been investigated. The measurement models of the variables are not unified and essential variables, as transaction costs, need more research in order to achieve a...

Persistent link: https://www.econbiz.de/10012125315

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