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Customer engagement in social media : a framework and meta-analysis
Santini, Fernando de Oliveira; Ladeira, Wagner Junior; … - In: Journal of the Academy of Marketing Science 48 (2020) 6, pp. 1211-1228
Persistent link: https://www.econbiz.de/10012386915
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Social media usage, materialism and psychological well-being among immigrant consumers
Cleveland, Mark; Iyer, Rajesh; Babin, Barry J. - In: Journal of business research : JBR 155 (2023) 2, pp. 1-14
Persistent link: https://www.econbiz.de/10013492778
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Revisiting the consumer brand engagement concept
Obilo, Obinna O.; Chefor, Ellis; Saleh, Amin - In: Journal of business research : JBR 126 (2021), pp. 634-643
Persistent link: https://www.econbiz.de/10012494330
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Social Media Wellness : exploring a research agenda and conceptualization for healthy social media consumption
Mertz, Breanne A.; Hass, Ashley; Anderson, Kelley Cours; … - In: Journal of consumer behaviour 23 (2024) 2, pp. 321-335
Persistent link: https://www.econbiz.de/10014507234
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Are your students aware of social media wellness? : a necessary macromarketing curriculum extension
Anderson, Kelley Cours; Zmich, Louis J.; Mertz, Breanne A. - In: Journal of macromarketing 44 (2024) 1, pp. 224-238
Persistent link: https://www.econbiz.de/10014584726