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ECONIS (ZBW)
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1
Customer engagement in social media : a framework and meta-analysis
Santini, Fernando de Oliveira
;
Ladeira, Wagner Junior
; …
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
6
,
pp. 1211-1228
Persistent link: https://www.econbiz.de/10012386915
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2
Social media usage, materialism and psychological well-being among immigrant consumers
Cleveland, Mark
;
Iyer, Rajesh
;
Babin, Barry J.
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-14
Persistent link: https://www.econbiz.de/10013492778
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3
Revisiting the consumer brand engagement concept
Obilo, Obinna O.
;
Chefor, Ellis
;
Saleh, Amin
- In:
Journal of business research : JBR
126
(
2021
),
pp. 634-643
Persistent link: https://www.econbiz.de/10012494330
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4
Social Media Wellness : exploring a research agenda and conceptualization for healthy social media consumption
Mertz, Breanne A.
;
Hass, Ashley
;
Anderson, Kelley Cours
; …
- In:
Journal of consumer behaviour
23
(
2024
)
2
,
pp. 321-335
Persistent link: https://www.econbiz.de/10014507234
Saved in:
5
Are your students aware of social media wellness? : a necessary macromarketing curriculum extension
Anderson, Kelley Cours
;
Zmich, Louis J.
;
Mertz, Breanne A.
- In:
Journal of macromarketing
44
(
2024
)
1
,
pp. 224-238
Persistent link: https://www.econbiz.de/10014584726
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