Narrow search
Showing 1 - 10 of 1,483
Cover Image
Brand fans : when entertainment + marketing integrate online
Kozinets, Robert V. - 2010
Persistent link: https://www.econbiz.de/10008759902
Cover Image
The effect of Facebook users' arousal and valence on intention to go to the festival : applying an extension of the technology acceptance model
Lee, Woojin; Xiong, Lina; Hu, Clark - In: International journal of hospitality management 31 (2012) 3, pp. 819-827
Persistent link: https://www.econbiz.de/10009544294
Cover Image
The digital glocalization of entertainment : new paradigms in the 21st century global mediascape
Sigismondi, Paolo - 2011
In this volume, Paolo Sigismondi explores the dynamics of global media and entertainment, specifically analyzing the implications of the global rise of non-scripted entertainment (as reality TV programs) and the impact and consequences of the Information and Communication Technology (ICT)...
Persistent link: https://www.econbiz.de/10014275282
Cover Image
Digital Entertainment as Next Evolution in Service Sector : Emerging Digital Solutions in Reshaping Different Industries
Das, Subhankar (ed.); Gochhait, Saikat (ed.) - 2023
Chapter-1: Emerging trends for reshaping digital entertainment: Role of demographics, consumer, and technological innovations -- Chapter 2: Digital Solution for Broadcast Media: Role of Pandemic and Sustainable Development of depleting industries -- Chapter 3: Digital Solution for Entertainment:...
Persistent link: https://www.econbiz.de/10013555447
Cover Image
Redefining Media in the Digital Age : New Global Competitive Advantages
Sigismondi, Paolo - 2024
Introduction: The Digital Glocalization Challenge -- Hollywood's Redefined Global Primacy in a Landscape Shaped by Streaming Platforms -- Scripted vs. Non-Scripted Entertainment for Global Audiences -- The Modus Operendi of the New Digital Platforms -- Conclusion: New Directions for the Global...
Persistent link: https://www.econbiz.de/10015044884
Cover Image
Creative industries and experience economy - creative future insights 2021" : conference proceedings
Budak, Jelena (ed.); Holy, Mirela (ed.); Medić, Rino (ed.) - Sveučilište VERN'; Ekonomski Institut Zagreb - 2022
Persistent link: https://www.econbiz.de/10014316663
Cover Image
Prospects of technology-enhanced social media analysis for open innovation in the leisure industries
Lassnig, Markus; Markus, Mark; Eckhoff, Robert; Parson, … - In: Open tourism : open innovation, crowdsourcing and …, (pp. 205-213). 2016
Persistent link: https://www.econbiz.de/10011444542
Cover Image
An online marketing strategies assessment for companies in airlines and entertainment industries in Malaysia
Nathan, Robert Jeyakumar; Chiun, Desmond Chong Fook; … - In: Handbook of research on leveraging consumer psychology …, (pp. 1-15). 2017
Persistent link: https://www.econbiz.de/10011528805
Cover Image
A formative evaluation of rendezvous : a platform for knowledge sharing and entertainment
Chua, Alton Y. K. - In: International journal of knowledge management : IJKM ; … 10 (2014) 3, pp. 1-17
Persistent link: https://www.econbiz.de/10010504225
Cover Image
The role of narrative transportation in web series as branded entertainment
Sulestarini, Yusarifah; Wulandari, Nuri; Nasution, Reza … - In: Journal of Asian finance, economics and business : JAFEB 7 (2020) 11, pp. 439-447
Persistent link: https://www.econbiz.de/10012671754