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Social Web
Innovation
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Füller, Johann
26
Filieri, Raffaele
20
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17
Martínez-López, Francisco J.
16
Hajli, Nick
15
Dwivedi, Yogesh Kumar
14
Hollebeek, Linda D.
14
Rita, Paulo
14
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13
Veloutsou, Cleopatra
13
Brem, Alexander
12
Law, Chun Hung Roberts
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11
Cova, Bernard
11
Gázquez-Abad, Juan Carlos
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Herstatt, Cornelius
11
Stephen, Andrew T.
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10
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10
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9
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9
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9
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8
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8
Hazari, Sunil
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8
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2
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AMA Summer Academic Conference <2023, San Francisco, Calif.>
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
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Annual Conference on Innovation and Communications Law <4., 2012, Turku>
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Books on Demand GmbH <Norderstedt>
1
Center of Market Oriented Product and Production Management
1
Concurrent SIGPHIL_372ICIS (Virtual Only) Workshop on Products of Theorizing: Towards Native Theories of Emerging Information Technology <9., 2021, Online>
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Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
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1
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1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Handelshochschule Leipzig
1
Haufe-Lexware GmbH & Co. KG
1
Helmut-Schmidt-Universität
1
ICORIA <16., 2017, Gent>
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Journal of business research : JBR
275
Journal of retailing and consumer services
177
International journal of internet marketing and advertising : IJIMA
119
Technological forecasting & social change : an international journal
91
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
87
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
80
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
70
The journal of product & brand management
65
The journal of brand management : an international journal
64
Journal of marketing communications
56
Journal of promotion management : innovations in planning and applied research
55
International journal of advertising : the review of marketing communications
51
Psychology & marketing
50
Journal of internet commerce
48
Tourism management : research, policies, practice
46
Information systems research : ISR
45
International journal of electronic marketing and retailing : IJEMR
45
SpringerLink / Bücher
45
International journal of technology marketing : IJTMkt
44
Journal of marketing management : MM
43
Journal of management information systems : JMIS
42
International journal of consumer studies
41
Journal of marketing
41
Electronic commerce research
39
Journal of marketing management : JMM ; journal of the Academy of Marketing
39
Marketing intelligence & planning
39
International journal of hospitality management
38
Journal of electronic commerce research : JECR
38
Cogent business & management
37
International journal of electronic commerce : IJEC
33
Journal of travel and tourism marketing
33
International journal of business information systems : IJBIS
32
Asia Pacific journal of marketing and logistics
31
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
31
Journal of fashion marketing and management
31
Young consumers : insight and ideas for responsible marketers
31
Business horizons
30
Journal of open innovation : technology, market, and complexity
30
Springer eBook Collection
30
International journal of contemporary hospitality management
27
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ECONIS (ZBW)
6,751
EconStor
8
OLC EcoSci
1
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1
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10
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date (oldest first)
1
User generated brands and their contribution to the diffusion of user innovations
Füller, Johann
;
Schroll, Roland
;
Hippel, Eric von
- In:
Research policy : policy, management and economic …
42
(
2013
)
6/7
,
pp. 1197-1209
Persistent link: https://www.econbiz.de/10010127814
Saved in:
2
The role of online brand community in new product development : case studies on digital product manufacturers in Korea
Kim, Joong-Hyun
;
Bae, Zong-Tae
;
Kang, Shin Hyung
- In:
Digital disruptive innovation
,
(pp. 417-439)
.
2020
Persistent link: https://www.econbiz.de/10012116510
Saved in:
3
Innovation
from virtual brand community members may only be virtually effective
Barretta, Paul G.
;
Firat, A. Fuat
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 186-202
Persistent link: https://www.econbiz.de/10013041216
Saved in:
4
Visual listening in: extracting brand image portrayed on social media
Liu, Liu
;
Dzyabura, Daria
;
Mizik, Natalie
-
2019
Persistent link: https://www.econbiz.de/10012494099
Saved in:
5
Visual listening in : extracting brand image portrayed on social media
Liu, Liu
;
Dzyabura, Daria
;
Mizik, Natalie
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
4
,
pp. 669-686
Persistent link: https://www.econbiz.de/10012294596
Saved in:
6
Innovative brand community members and their willingness to share ideas with companies
Nørskov, Sladjana
;
Antorini, Yun Mi
;
Jensen, Morten Berg
- In:
International journal of innovation management
20
(
2016
)
6
,
pp. 1650046-1-25
Persistent link: https://www.econbiz.de/10011603849
Saved in:
7
How do firms use virtual brand communities to improve
innovation
performance? : based on consumer participation and organizational learning perspectives
Zheng, Jian
;
Liu, Renjing
;
Zhang, Ru
;
Xu, Hao
- In:
European journal of innovation management
27
(
2024
)
3
,
pp. 894-921
Persistent link: https://www.econbiz.de/10014501240
Saved in:
8
Brand communities : influencing organisations' identities and their
perception
of the business environment
Lipinski, John
;
Walsh, Michael F.
;
Crothers, Laura M.
- In:
International journal of business environment : IJBE
4
(
2011
)
4
,
pp. 363-377
Persistent link: https://www.econbiz.de/10009507697
Saved in:
9
Branding in the time of virtual reality : are virtual store brand perceptions real?
Pizzi, Gabriele
;
Vannucci, Virginia
;
Aiello, Gaetano
- In:
Journal of business research : JBR
119
(
2020
),
pp. 502-510
Persistent link: https://www.econbiz.de/10012417036
Saved in:
10
Community members'
perception
of brand community character : construction and validation of a new scale
Relling, Marleen
;
Schnittka, Oliver
;
Ringle, Christian M.
; …
- In:
Journal of interactive marketing : a quarterly …
36
(
2016
),
pp. 107-120
Persistent link: https://www.econbiz.de/10011616011
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