Similar Search Results

Modelling drivers and outcomes of fashion and apparel social media brand communities engagement

Munjal, Priyanka; Shanker, Ravi; Gupta, Ashish; … - In: International journal of management practice : IJMP 16 (2023) 1, pp. 59-88

Persistent link: https://www.econbiz.de/10014315777

Demystifying user's attachment of smartphone apps : a value orientation perspective

Roy, Souvik; Kesharwani, Ankit; Gupta, Ashish - In: Journal of internet commerce 20 (2021) 4, pp. 450-478

Persistent link: https://www.econbiz.de/10012801973

Investigating the antecedents of customer brand engagement and consumer-based brand equity in social media

Algharabat, Raed; Rana, Nripendra P.; Alalwan, Ali Abdallah - In: Journal of retailing and consumer services 53 (2020), pp. 1-13

Persistent link: https://www.econbiz.de/10012171962

Can customer sentiment impact firm value? : an integrated text mining approach

Eachempati, Prajwal; Srivastava, Praveen Ranjan; Kumar, Ajay - In: Technological forecasting & social change : an … 174 (2022), pp. 1-18

Persistent link: https://www.econbiz.de/10013206626

Network dynamics in friend recommendation : a study of Indian engineering students

Swarnakar, Pradip; Kumar, Ajay; Tyagi, Hirmanshu - In: International journal of information technology and … 16 (2017) 3, pp. 287-300

Persistent link: https://www.econbiz.de/10011845075

Advertising a Worthy Linkage with Web

Kumar, Ajay - 2022

In advertising, capturing consumers’ attention is imperative. Yet, how attention to advertising works in a World Wide Web context has not been researched extensively. This area is the main focus of this research. The World Wide Web is an interactive medium which has characteristics that...

Persistent link: https://www.econbiz.de/10013299206