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Antecedents of value co-creation activities for online fashion brands

Thomas, Lauren Josie; Brooks, Simon; McGouran, Cathy - In: Journal of strategic marketing 28 (2020) 5, pp. 384-398

Persistent link: https://www.econbiz.de/10012313908

The Art of Digital Marketing for Fashion and Luxury Brands : Marketspaces and Marketplaces

Ozuem, Wilson (ed.); Ranfagni, Silvia (ed.) - 2021 - 1st ed. 2021.

1 the key drivers of perceived omnichannel service quality in fashion -- 2 omnichannel retailing and brand equity: a … new balance to achieve -- 3 opinion leaders, short videos and virtual communities in the fashion industry -- 4 fashion … fashion industry: strategic insights -- 6 maintaining a creative brand image in an omnichannel world -- 7 online brand …

Persistent link: https://www.econbiz.de/10012596857

The art of digital marketing for fashion and luxury brands : market spaces and marketplaces

Ozuem, Wilson (ed.); Ranfagni, Silvia (ed.) - 2021

Persistent link: https://www.econbiz.de/10012515938

Visual strategies of luxury and fast fashion brands on Instagram and their effects on user engagement

Yoo, Jinyoung Jinnie - In: Journal of retailing and consumer services 75 (2023), pp. 1-10

Persistent link: https://www.econbiz.de/10014373355

Media and sustainable apparel buying intention

Lenne, Orpha de; Vandenbosch, Laura - In: Journal of fashion marketing and management 21 (2017) 4, pp. 483-498

Persistent link: https://www.econbiz.de/10011795872

Antecedents of sustainable fashion apparel purchase behavior

Kautish, Pradeep; Khare, Arpita - In: Journal of consumer marketing 39 (2022) 5, pp. 475-487

Persistent link: https://www.econbiz.de/10013399691

Fashion industry's environmental policy : social media and corporate website as vehicles for communicating corporate social responsibility

Quiles-Soler, Carmen; Martínez-Sala, Alba-María; … - In: Corporate social responsibility and environmental management 30 (2023) 1, pp. 180-191

Persistent link: https://www.econbiz.de/10014245506

Modelling drivers and outcomes of fashion and apparel social media brand communities engagement

Munjal, Priyanka; Shanker, Ravi; Gupta, Ashish; … - In: International journal of management practice : IJMP 16 (2023) 1, pp. 59-88

Persistent link: https://www.econbiz.de/10014315777

Handmade virtual messages to promote foreign fashion brands in Instagram

Macías-Mañas, María Dolores; Vila-López, Natalia; … - In: Journal of global fashion marketing : JGfM 15 (2024) 2, pp. 221-234

Persistent link: https://www.econbiz.de/10014530026

"You are too friendly!" : the negative effects of social media marketing on value perceptions of luxury fashion brands

Park, Minjung; Im, Hyunjoo; Kim, Hye-yŏng - In: Journal of business research : JBR 117 (2020), pp. 529-542

Persistent link: https://www.econbiz.de/10012287964

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