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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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Studying the antecedents and outcome of social media use by salespeople using a MOA framework
Guenzi, Paolo
;
Nijssen, E. J.
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 346-359
Persistent link: https://www.econbiz.de/10012322086
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How important is alignment of social media use and R&D-marketing cooperation for innovation success?
Nijssen, E. J.
;
Ordanini, Andrea
- In:
Journal of business research : JBR
116
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012257529
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Bridging the gap between B2B and B2C : thought leadership in industrial marketing : a systematic literature review and propositions
Neuhaus, Tina
;
Millemann, Jan Andre
;
Nijssen, E. J.
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 99-111
Persistent link: https://www.econbiz.de/10014226404
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