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Social Web
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Advertising in new formats and media : current research and implications for marketers
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ECONIS (ZBW)
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WOM marketing in social media
López, Manuela
;
Sicilia, María
;
Hidalgo-Alcázar, Carmen
- In:
Advertising in new formats and media : current research …
,
(pp. 149-168)
.
2016
Persistent link: https://www.econbiz.de/10011473406
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2
Brand pages as a communication tool : a state of the art and a research agenda
Sicilia, María
;
López, Manuela
;
Palazón, Mariola
- In:
Advertising in new formats and media : current research …
,
(pp. 169-188)
.
2016
Persistent link: https://www.econbiz.de/10011473417
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