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Global social networking sites and global identity : a three-country study
Makri, Aikaterini; Papadas, Karolos; Schlegelmilch, Bodo B. - In: Journal of business research : JBR 130 (2021), pp. 482-492
Persistent link: https://www.econbiz.de/10012544864
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User engagement on global social networks : examining the roles of perceived brand globalness, identification and global identity
Akram, Muhammad Shakaib; Malhotra, Neeru; Goraya, M. … - In: Technological forecasting & social change : an … 181 (2022), pp. 1-14
Persistent link: https://www.econbiz.de/10013417336
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Does successful social media marketing affect brand value? : an empirical investigation
Koch, Stefan; Dikmen, Asli - In: Journal of electronic commerce in organizations : the … 13 (2015) 1, pp. 15-26
Persistent link: https://www.econbiz.de/10011312103
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Social media brand building strategies in B2B companies
Cawsey, Timothy; Rowley, Jennifer - In: Marketing intelligence & planning 34 (2016) 6, pp. 754-776
Persistent link: https://www.econbiz.de/10011571179
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Engagement and brand loyalty through social capital in social media
Abuljadail, Mohammad; Ha, Louisa - In: International journal of internet marketing and … 13 (2019) 3, pp. 197-217
Persistent link: https://www.econbiz.de/10012140337
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Becoming TikTok famous : strategies for global brands to engage consumers in an emerging market
Wahid, Risqo; Karjaluoto, Heikki; Taiminen, Kimmo; … - In: Journal of international marketing 31 (2023) 1, pp. 106-123
Persistent link: https://www.econbiz.de/10014233467
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Impact of global brand chief marketing officers' corporate social responsibility and sociopolitical activism communication on Twitter
Özturan, Peren; Grinstein, Amir - In: Journal of international marketing 30 (2022) 3, pp. 72-82
Persistent link: https://www.econbiz.de/10013388979