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How to measure alignment in perceptions of brand personality wihtin online communities : interdisciplinary insights
Ranfagni, Silvia; Camiciottoli, Belinda Crawford; … - In: Journal of interactive marketing : a quarterly … 35 (2016), pp. 70-85
Persistent link: https://www.econbiz.de/10011537947
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Exploring brand associations : an innovative methodological approach
Camiciottoli, Belinda Crawford; Ranfagni, Silvia; … - In: European journal of marketing : EJM 48 (2014) 5/6, pp. 1092-1112
Persistent link: https://www.econbiz.de/10010388095
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The impact of digital influencers’ characteristics on purchase intention of fashion products
Gomes, Marina Alexandra; Marques, Susana Henriques; … - In: Journal of global fashion marketing : JGfM 13 (2022) 3, pp. 187-204
Persistent link: https://www.econbiz.de/10013270709
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The effect of consumer motivations on purchase intention of online fashion : sharing platform
Won, Jessica; Kim, Bo-Young - In: Journal of Asian finance, economics and business : JAFEB 7 (2020) 6, pp. 197-207
Persistent link: https://www.econbiz.de/10012667869
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Influencers on Instagram : antedecents and consequences of opinion leadership
Casaló, Luis V.; Flavián Blanco, Carlos; … - In: Journal of business research : JBR 117 (2020), pp. 510-519
Persistent link: https://www.econbiz.de/10012287955
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The mediating effect of trust on consumer behavior in social media marketing environments
Karunasingha, Aloka; Abeysekera, Nalin - In: South Asian journal of marketing 3 (2022) 2, pp. 135-149
consumers' social motivation and online purchase intentions in the context of social media marketing in the fashion industry of … fashion industry. Consumer behavior relating to other industries may differ. Therefore, this model can be further developed to … development of consumer behavior (in the context of social media marketing). Stakeholders in the fashion industry may take the …
Persistent link: https://www.econbiz.de/10014226240
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Social media marketing and the world of fashion : identification of determinants for building consumer brand relationship and shaping consumer brand perception
Singhal, Virtika; Ahuja, Vandana - In: International journal of management practice : IJMP 16 (2023) 2, pp. 186-211
Persistent link: https://www.econbiz.de/10014315855
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Exploring the influence of social media on sustainable fashion consumption : a systematic literature review and future research agenda
Vladimirova, Katia; Henninger, C. E.; Alosaimi, S. I.; … - In: Journal of global fashion marketing : JGfM 15 (2024) 2, pp. 181-202
Persistent link: https://www.econbiz.de/10014530013
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The performance implications of leveraging internal innovation through social media networks : an empirical verification of the smart fashion industry
Scuotto, Veronika; Del Giudice, Manlio; Della Peruta, … - In: Technological forecasting & social change : an … 120 (2017), pp. 184-194
Persistent link: https://www.econbiz.de/10011886873
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Digital humans in fashion : will consumers interact?
Silva, Emmanuel Sirimal; Bonetti, Francesca - In: Journal of retailing and consumer services 60 (2021), pp. 1-11
Persistent link: https://www.econbiz.de/10012502633