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~subject:"Social Web"
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Subject
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Social Web
Consumer behaviour
86
Konsumentenverhalten
73
Brand management
68
Markenführung
65
Marketing management
48
Marketingmanagement
48
Corporate reputation
46
Firmenimage
40
Marketing
37
Brand image
36
Markenimage
33
Relationship marketing
32
Social web
31
Beziehungsmarketing
28
Online-Marketing
26
Internet marketing
25
Public relations
24
Öffentlichkeitsarbeit
24
Einzelhandel
21
Innovation
20
Retail trade
20
United Kingdom
19
Corporate culture
18
Corporate image
18
Online retailing
18
Online-Handel
18
Reputation
18
Unternehmenskultur
18
Brand
16
Corporate identity
16
Electronic Commerce
16
Großbritannien
16
Markenartikel
16
Communication
15
USA
15
United States
15
Brand architecture
12
International marketing
12
Kommunikation
12
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25
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26
Collection of articles of several authors
3
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3
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1
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1
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English
31
Author
All
Foroudi, Pantea
10
Dennis, Charles
9
Melanthiou, Yioula
8
Kitchen, Philip J.
5
Harris, Lisa
4
Kimmel, Allan J.
3
Balakrishnan, Janarthanan
2
Fakhreddin, Farbod
2
Marvi, Reza
2
Melewar, T. C.
2
Pantano, Eleonora
2
Papasolomou, Ioanna
2
Ueno, Akiko
2
Alamanos, Eleftherios
1
Avgeropoulou, Aikaterini
1
Bang, Nguyen
1
Constantinou, Eleni
1
Cuomo, Maria Teresa
1
Curtis, Lucill
1
Dafoulas, Georgios A.
1
Devereux, Luke
1
Dwivedi, Yogesh Kumar
1
Fantis, Sophia
1
Festa, Giuseppe
1
Garanti, Zanete
1
Giordano, Alex
1
Gupta, Suraksha
1
Hafeez, Khalid
1
Ho, Jessica Sze Yin
1
Igbudu, Nicholas
1
Izzal Asnira Zolkepli
1
Jayawardhena, Chanaka
1
Kacprzak, Agnieszka
1
Kamarulzaman, Yusniza
1
Kitchen, Philip
1
Komodromos, Marcos
1
Kooli, Kaouther
1
Kunz, Werner H.
1
Liu, Jonathan
1
Mazahreh, Seif
1
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Published in...
All
International journal of technology marketing : IJTMkt
4
Technological forecasting & social change : an international journal
3
International journal of consumer studies
2
Journal of business research : JBR
2
Routledge e-business series
2
Corporate reputation review : an international journal
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International studies of management and organization
1
Journal for global business advancement : JGBA
1
Journal of business-to-business marketing
1
Journal of consumer behaviour : an international research review
1
Journal of customer behaviour
1
Journal of marketing communications
1
Journal of marketing theory and practice
1
Journal of promotion management : JPM
1
Journal of promotion management : innovations in planning and applied research
1
Journal of transnational management : the official journal of the International Management Development Association
1
Qualitative market research : an international journal
1
Routledge e-Business series
1
Word of mouth and social media
1
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ECONIS (ZBW)
31
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31
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1
Co-creating brand image and reputation through stakeholder’s social network
Foroudi, Pantea
;
Nazarian, Alireza
;
Ziyadin, Sayabek
; …
- In:
Journal of business research : JBR
114
(
2020
),
pp. 42-59
Persistent link: https://www.econbiz.de/10012257445
Saved in:
2
Digital transformation : a multidisciplinary perspective and future research agenda
Paul, Justin
;
Ueno, Akiko
;
Dennis, Charles
;
Alamanos, …
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014531556
Saved in:
3
Using social networks as a promotional tool for higher education institutions
Melanthiou, Yioula
;
Fantis, Sophia
- In:
International journal of technology marketing : IJTMkt
5
(
2010
)
4
,
pp. 303-314
Persistent link: https://www.econbiz.de/10009154590
Saved in:
4
Special issue: Today's consumer : online, mobile and social
Melanthiou, Yioula
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10009154592
Saved in:
5
Special issue: A review of online marketing applications
Melanthiou, Yioula
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009546237
Saved in:
6
The use of social network sites as an e-recruitment tool
Melanthiou, Yioula
;
Pavlou, Fotis
;
Constantinou, Eleni
- In:
Journal of transnational management : the official …
20
(
2015
)
1
,
pp. 31-49
Persistent link: https://www.econbiz.de/10011398163
Saved in:
7
Social media : marketing public relations' new best friend
Papasolomou, Ioanna
;
Melanthiou, Yioula
- In:
Journal of promotion management : JPM
18
(
2012
)
3
,
pp. 319-328
Persistent link: https://www.econbiz.de/10009621073
Saved in:
8
Social media uptake in Cyprus : or is it just a new fad?
Melanthiou, Yioula
;
Papasolomou, Ioanna
;
Komodromos, Marcos
- In:
International journal of technology marketing : IJTMkt
10
(
2015
)
3
,
pp. 312-325
Persistent link: https://www.econbiz.de/10011478425
Saved in:
9
Giving power to those having less power : NGOs, YouTube and virality
Avgeropoulou, Aikaterini
;
Melanthiou, Yioula
- In:
Journal for global business advancement : JGBA
14
(
2021
)
4
,
pp. 520-540
Persistent link: https://www.econbiz.de/10012693775
Saved in:
10
Building corporate reputation through social media marketing efforts : the mediating role of corporate brand credibility
Garanti, Zanete
;
Igbudu, Nicholas
;
Popoola, Temitope
; …
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 370-393
Persistent link: https://www.econbiz.de/10014318231
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