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Co-creating brand image and reputation through stakeholder’s social network
Foroudi, Pantea; Nazarian, Alireza; Ziyadin, Sayabek; … - In: Journal of business research : JBR 114 (2020), pp. 42-59
Persistent link: https://www.econbiz.de/10012257445
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Digital transformation : a multidisciplinary perspective and future research agenda
Paul, Justin; Ueno, Akiko; Dennis, Charles; Alamanos, … - In: International journal of consumer studies 48 (2024) 2, pp. 1-28
Persistent link: https://www.econbiz.de/10014531556
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Using social networks as a promotional tool for higher education institutions
Melanthiou, Yioula; Fantis, Sophia - In: International journal of technology marketing : IJTMkt 5 (2010) 4, pp. 303-314
Persistent link: https://www.econbiz.de/10009154590
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Special issue: Today's consumer : online, mobile and social
Melanthiou, Yioula (contributor) - 2010
Persistent link: https://www.econbiz.de/10009154592
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Special issue: A review of online marketing applications
Melanthiou, Yioula (contributor) - 2011
Persistent link: https://www.econbiz.de/10009546237
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The use of social network sites as an e-recruitment tool
Melanthiou, Yioula; Pavlou, Fotis; Constantinou, Eleni - In: Journal of transnational management : the official … 20 (2015) 1, pp. 31-49
Persistent link: https://www.econbiz.de/10011398163
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Social media : marketing public relations' new best friend
Papasolomou, Ioanna; Melanthiou, Yioula - In: Journal of promotion management : JPM 18 (2012) 3, pp. 319-328
Persistent link: https://www.econbiz.de/10009621073
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Social media uptake in Cyprus : or is it just a new fad?
Melanthiou, Yioula; Papasolomou, Ioanna; Komodromos, Marcos - In: International journal of technology marketing : IJTMkt 10 (2015) 3, pp. 312-325
Persistent link: https://www.econbiz.de/10011478425
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Giving power to those having less power : NGOs, YouTube and virality
Avgeropoulou, Aikaterini; Melanthiou, Yioula - In: Journal for global business advancement : JGBA 14 (2021) 4, pp. 520-540
Persistent link: https://www.econbiz.de/10012693775
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Building corporate reputation through social media marketing efforts : the mediating role of corporate brand credibility
Garanti, Zanete; Igbudu, Nicholas; Popoola, Temitope; … - In: International journal of internet marketing and … 17 (2022) 3/4, pp. 370-393
Persistent link: https://www.econbiz.de/10014318231