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Enhancing occupational health and safety in young workers : the role of social marketing

Lavack, Anne M.; Magnuson, Sherry L.; Deshpande, Sameer; … - In: International journal of nonprofit and voluntary sector … 13 (2008) 3, pp. 193-204

Persistent link: https://www.econbiz.de/10003832742

Using social marketing to enhance hotel reuse programs

Shang, Jingzhi; Basil, Debra Z.; Wymer, Walter - In: Journal of business research : JBR 63 (2010) 2, pp. 166-172

Persistent link: https://www.econbiz.de/10003954673

Competition and positioning

Noble, Gary; Basil, Debra Z. - In: The SAGE handbook of social marketing, (pp. 136-151). 2011

Persistent link: https://www.econbiz.de/10009380685

Examining 50 years of social marketing through a bibliometric and science mapping analysis

Salgado Sequeiros, Jessica; Molina-Collado, Arturo; … - In: Journal of social marketing : JSOCM 12 (2022) 3, pp. 296-314

Persistent link: https://www.econbiz.de/10013275469

Social Marketing in Action : Cases from Around the World

Basil, Debra Z. (ed.); Diaz-Meneses, Gonzalo (ed.); … - 2019

Part I: Understanding Social Marketing -- Chapter 1 The Big Picture in Social Marketing -- Chapter 2 The Fundamentals of Social Marketing -- Chapter 3 Research and Evaluation in Social Marketing -- Chapter 4 Theory in Social Marketing -- Chapter 5 A Brief History of Social Marketing -- Part II...

Persistent link: https://www.econbiz.de/10012398433

Social marketing in action : cases from around the world

Basil, Debra Z. (ed.); Diaz-Meneses, Gonzalo (ed.); … - 2019

Persistent link: https://www.econbiz.de/10011979200

Fear appeals: the influence of threat orientations

Awagu, Chrysantus; Basil, Debra Z. - In: Journal of Social Marketing 6 (2016) 4, pp. 361-376

Purpose This paper aims to assess the interactive impact of dispositional threat orientation and affirmation (both self-affirmation and self-efficacy) on the effectiveness of fear appeals. Design/methodology/approach A 3 × 2 × 2 × 2 fully crossed, mixed experimental design is used. The study...

Persistent link: https://www.econbiz.de/10014907338