Narrow search
Showing 1 - 6 of 6
Cover Image
Managing anti-consumption in an excessive drinking culture
Piacentini, Maria; Banister, Emma N. - In: Journal of business research : JBR 62 (2009) 2, pp. 279-288
Persistent link: https://www.econbiz.de/10003810572
Cover Image
Using qualitative methodologies to understand behaviour change
Logie-MacIver, Liz; Piacentini, Maria; Eadie, Douglas - In: Qualitative market research : an international journal 15 (2012) 1, pp. 70-86
Persistent link: https://www.econbiz.de/10009503723
Cover Image
Emerging issues in transformative consumer researcha and social marketing : an introduction to the special issue
Piacentini, Maria; Banister, Emma; Salciuviene, Laura; … - In: Journal of consumer behaviour : an international … 11 (2012) 4, pp. 273-274
Persistent link: https://www.econbiz.de/10009624567
Cover Image
Special issue : Transformative consumer research and social marketing
Piacentini, Maria (contributor) - 2012
Persistent link: https://www.econbiz.de/10009624590
Cover Image
Towards a richer understanding of consumers in social marketing contexts : revisiting the stage of change model
Logie-MacIver, Liz; Piacentini, Maria - In: Journal of marketing management : MM 27 (2011) 1/2, pp. 60-76
Persistent link: https://www.econbiz.de/10008841695
Cover Image
Advancing a participatory approach for youth risk behavior : foundations, distinctions, and research directions
Mason, Marlys J.; Tanner, John F.; Piacentini, Maria; … - In: Journal of business research : JBR 66 (2013) 8, pp. 1235-1241
Persistent link: https://www.econbiz.de/10009756074