Special issue : Transformative consumer research and social marketing
guest eds.: Maria Piacentini ...
| Alternative title: | Transformative consumer research and social marketing |
|---|---|
| Year of publication: |
2012
|
| Other Persons: | Piacentini, Maria (contributor) |
| Publisher: |
Chichester : Wiley |
| Subject: | Konsumentenverhalten | Consumer behaviour | Social Marketing | Social marketing |
| Extent: | S. 263 - 338 |
|---|---|
| Series: | Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 2194377-1. - Vol. 11.2012,4 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Enth. 6 Beitr. |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009624590