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How to date your clients in the 21st century : challenges in managing customer relationships in today's world

Haenlein, Michael - In: Business horizons 60 (2017) 5, pp. 577-586

Persistent link: https://www.econbiz.de/10011771647

What company characteristics are associated with the adoption of social media?

Koski, Heli; Pajarinen, Mika; Rouvinen, Petri - In: Industry and innovation 26 (2019) 8, pp. 880-897

Persistent link: https://www.econbiz.de/10012266212

The impact of content sentiment and emotionality on content virality

Heimbach, Irina; Hinz, Oliver - In: International journal of research in marketing : IJRM ; … 33 (2016) 3, pp. 695-701

Persistent link: https://www.econbiz.de/10011597036

Crossing borders with social media : online social networks and FDI

Paniagua, Jordi; Korzynski, Pawel; Mas-Tur, Alicia - In: European management journal 35 (2017) 3, pp. 314-326

Persistent link: https://www.econbiz.de/10011720554

How can our tweets go viral? : point-process modelling of brand content

Zadeh, Amir Hassan; Sharda, Ramesh - In: Information & management : the internat. journal of … 59 (2022) 2, pp. 1-19

Persistent link: https://www.econbiz.de/10013255731

"Tag a person who loves candy" : sociocultural approach to unhealthy food marketing to adolescents in social media

Sutinen, Ulla-Maija; Luukkonen, Roosa; Närvänen, Elina - In: Young consumers : insight and ideas for responsible … 25 (2024) 2, pp. 211-225

Persistent link: https://www.econbiz.de/10014511550

Co-creation of online service recoveries and its effects on complaint bystanders

Hutzinger, Clemens; Weitzl, Wolfgang - In: Journal of business research : JBR 130 (2021), pp. 525-538

Persistent link: https://www.econbiz.de/10012544868

Do social media platforms develop consumer panic buying during the fear of Covid-19 pandemic

Naeem, Muhammad - In: Journal of retailing and consumer services 58 (2021), pp. 1-10

Persistent link: https://www.econbiz.de/10012430617

Social networks and social media : understanding and managing influence vulnerability in a connected society

Bruning, Patrick F.; Alge, Bradley J.; Lin, Hsin-Chen - In: Business horizons 63 (2020) 6, pp. 749-761

Persistent link: https://www.econbiz.de/10012388351

Diffusion and persistence of false rumors in social media networks : implications of searchability on rumor self-correction on Twitter

Eismann, Kathrin - In: Journal of business economics : JBE 91 (2021) 9, pp. 1299-1329

Social media networks (SMN) such as Facebook and Twitter are infamous for facilitating the spread of potentially false rumors. Although it has been argued that SMN enable their users to identify and challenge false rumors through collective efforts to make sense of unverified information—a...

Persistent link: https://www.econbiz.de/10012704076

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