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Exploring the role of social media in importing logics across social contexts : the case of IT SMEs in Iran
Mohajerani, Ali
;
Baptista, João
;
Nandhakumar, Joe
- In:
Technological forecasting & social change : an …
95
(
2015
),
pp. 16-31
Persistent link: https://www.econbiz.de/10011474508
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2
Living in the "I" world
Kets de Vries, Manfred F. R.
-
2018
Persistent link: https://www.econbiz.de/10012062434
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3
Investigating marketing managers' perspectives on social media in Chile
Bianchi, Constanza
;
Andrews, Lynda
- In:
Journal of business research : JBR
68
(
2015
)
12
,
pp. 2552-2559
Persistent link: https://www.econbiz.de/10011399581
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The role of social media in affective trust building in customer-supplier relationships
Calefato, Fabio
;
Lanubile, Filippo
;
Novielli, Nicole
- In:
Electronic commerce research
15
(
2015
)
4
,
pp. 453-482
Persistent link: https://www.econbiz.de/10011400944
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5
The social media transformation process : curating content into strategy
Kilgour, Mark
;
Sasser, Sheila L.
;
Larke, Roy
- In:
Corporate communications : an international journal
20
(
2015
)
3
,
pp. 326-343
Persistent link: https://www.econbiz.de/10011401381
Saved in:
6
Consumer engagement in online brand communities : a social media perspective
Dessart, Laurence
;
Veloutsou, Cleopatra
;
Morgan-Thomas, Anna
- In:
The journal of product & brand management
24
(
2015
)
1
,
pp. 28-42
Persistent link: https://www.econbiz.de/10010514490
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7
A novel social media competitive analytics framework with sentiment benchmarks
He, Wu
;
Wu, Harris
;
Yan, Gongjun
;
Akula, Vasudeva
; …
- In:
Information & management : the internat. journal of …
52
(
2015
)
7
,
pp. 801-812
Persistent link: https://www.econbiz.de/10011416353
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8
A social endorsing mechanism for target advertisement diffusion
Lin, Lien-Fa
;
Li, Yung-Ming
;
Wu, Wen-Hsiang
- In:
Information & management : the internat. journal of …
52
(
2015
)
8
,
pp. 982-997
Persistent link: https://www.econbiz.de/10011416917
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9
Consumer perception of knowledge-sharing in travel-related online social networks
Bilgihan, Anil
;
Barreda, Albert
;
Okumus, Fevzi
;
Nusair, …
- In:
Tourism management : research, policies, practice
52
(
2016
),
pp. 287-296
Persistent link: https://www.econbiz.de/10011418426
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10
Network technology adoption by US biotechnology firms : a contextual approach of social media applications
Vidot-Delerue, Hélène
;
Cronje, Tom
- In:
International journal of innovation management
19
(
2015
)
5
,
pp. 1550047-1-20
Persistent link: https://www.econbiz.de/10011422412
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