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Parasocial relationship effects on customer equity in the social media context
Yuan, Chun Lin; Kim, Juran; Kim, Sang Jin - In: Journal of business research : JBR 69 (2016) 9, pp. 3795-3803
Persistent link: https://www.econbiz.de/10011515264
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Influence of integration on interactivity in social media luxury brand communities
Kim, Juran; Lee, Ki Hoon - In: Journal of business research : JBR 99 (2019), pp. 422-429
Persistent link: https://www.econbiz.de/10012023672
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Consumers' engagement with corporate social responsibility (CSR) communication in social media : evidence from China and the United States
Chu, Shu-Chuan; Chen, Hsuan-Ting; Gan, Chen - In: Journal of business research : JBR 110 (2020), pp. 260-271
Persistent link: https://www.econbiz.de/10012237846
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Electronic word-of-mouth (eWOM) on WeChat : examining the influence of sense of belonging, need for self-enhancement, and consumer engagement on Chinese travellers' eWOM
Chu, Shu-Chuan; Lien, Che-Hui; Cao, Yang - In: International journal of advertising : the review of … 38 (2019) 1, pp. 26-49
Persistent link: https://www.econbiz.de/10012200197