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Sticky market webs of connection : human and nonhuman market co-codification dynamics across social media
Schöps, Jonathan David; Reinhardt, Christian; … - In: European journal of marketing 56 (2022) 13, pp. 78-104
Persistent link: https://www.econbiz.de/10013502335
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Digital business in Africa : social media and related technologies : an introduction
Adeola, Ogechi; Edeh, Jude Ndubuisi; Hinson, Robert - In: Digital Business in Africa : Social Media and Related …, (pp. 3-13). 2022
Persistent link: https://www.econbiz.de/10013282668
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"I digitize so I exist" : searching for critical capabilities affecting firms' digital innovation
Tortora, Debora; Chierici, Roberto; Briamonte, … - In: Journal of business research : JBR 129 (2021), pp. 193-204
Persistent link: https://www.econbiz.de/10012509645
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Digital technologies : tensions in privacy and data
Quach, Sara; Thaichon, Park; Martin, Kelly D.; Weaven, Scott - In: Journal of the Academy of Marketing Science 50 (2022) 6, pp. 1299-1323
Persistent link: https://www.econbiz.de/10013463929
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Helping students understand the relevance of social media tools to marketing practitioners : a case study of a marketing principles module
Walker, Lorna - In: The marketing review 14 (2014) 1, pp. 5-27
Persistent link: https://www.econbiz.de/10010384741
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Digital tools and platforms as the new marketplace : driving digital business in Africa
Adeola, Ogechi; Hinson, Robert; Edeh, Jude Ndubuisi; … - In: Digital Business in Africa : Social Media and Related …, (pp. 299-311). 2022
Persistent link: https://www.econbiz.de/10013282706
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Social partners in the digital ecosystem : will business organizations, trade unions and government organizations survive the digital revolution?
Mas, José M.; Gómez, Andrés - In: Technological forecasting & social change : an … 162 (2021), pp. 1-17
Persistent link: https://www.econbiz.de/10012665498
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Going digital? : the impact of social media marketing on retail website traffic, orders and sales
Dolega, Les; Rowe, Francisco; Branagan, Emma - In: Journal of retailing and consumer services 60 (2021), pp. 1-11
Persistent link: https://www.econbiz.de/10012502733
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Digitalization, business models, and SMEs : how do business model innovation practices improve performance of digitalizing SMEs?
Bouwman, Harry; Nikou, Shahrokh; Reuver, Mark de - In: Telecommunications policy : the international journal … 43 (2019) 9, pp. 1-18
Persistent link: https://www.econbiz.de/10012250447
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A consumer-based taxonomy of digital customer engagement practices
Eigenraam, Anniek W.; Eelen, Jiska; Lin, Arjen van; … - In: Journal of interactive marketing : a quarterly … 44 (2018), pp. 102-121
Persistent link: https://www.econbiz.de/10011949559