//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Social media"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The viral marketing metaphor e...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Social media
Social Web
20,727
Social web
20,724
Consumer behaviour
7,070
Konsumentenverhalten
7,047
Online-Marketing
6,752
Internet marketing
6,663
Viral marketing
4,914
Virales Marketing
4,884
Kundenintegration
4,003
Customer integration
4,000
Relationship marketing
3,625
Beziehungsmarketing
3,621
Soziales Netzwerk
2,573
Social network
2,406
Brand management
2,245
Markenführung
2,240
social media
2,190
Electronic Commerce
2,188
E-commerce
2,096
Online retailing
2,092
Online-Handel
2,092
Web 2.0 technologies
1,746
Web 2.0-Technologien
1,745
Internet
1,581
Digitalisierung
1,512
Digitization
1,461
Innovationsmanagement
1,456
Innovation management
1,437
Innovation
1,408
Markenimage
1,377
Brand image
1,376
Customer satisfaction
1,231
Kundenzufriedenheit
1,223
Value creation
1,216
Betriebliche Wertschöpfung
1,212
Deutschland
1,065
Social Media
1,046
Germany
1,045
Wissensmanagement
1,038
more ...
less ...
Online availability
All
Undetermined
2,113
Free
286
Type of publication
All
Article
2,556
Book / Working Paper
80
Type of publication (narrower categories)
All
Article in journal
1,745
Aufsatz in Zeitschrift
1,745
research-article
416
Aufsatz im Buch
86
Book section
86
review-article
68
Article
51
Working Paper
41
Graue Literatur
33
Non-commercial literature
33
Arbeitspapier
31
review
31
Conference paper
26
Konferenzbeitrag
26
viewpoint
23
case-report
22
conceptual-paper
21
non-article
5
Conference Paper
4
technical-paper
4
Konferenzschrift
2
Bibliographie
1
Case study
1
Collection of articles of several authors
1
Conference proceedings
1
Fallstudie
1
Hochschulschrift
1
Sammelwerk
1
Statistics
1
Statistik
1
Thesis
1
more ...
less ...
Language
All
English
2,540
Undetermined
91
Spanish
3
German
1
Italian
1
Author
All
Moro, Sérgio
10
Rita, Paulo
10
Asongu, Simplice
9
Sidorova, Yulia
8
Haenlein, Michael
7
Hajli, Nick
7
Harrigan, Paul
7
He, Wu
7
Karjaluoto, Heikki
7
Martin, Sebastian
7
Agnihotri, Raj
6
Cabiddu, Francesca
6
Dwivedi, Yogesh Kumar
6
Hirsch, Peter B.
6
John Bowen, Dr Seyhmus Baloglu, Dr
6
Laurell, Christofer
6
Meyer, Anton
6
Milne, George R.
6
Pennington-Gray, Lori
6
Stavros, Constantino
6
Vrontis, Demetris
6
Anagnostopoulos, Christos
5
Arnaboldi, Michela
5
Bugshan, Hatem
5
Carlson, Jamie
5
Coulter, Keith S.
5
Dessart, Laurence
5
Dolan, Rebecca
5
Filieri, Raffaele
5
Fischbach, Kai
5
Hennig-Thurau, Thorsten
5
Itani, Omar S.
5
Kaplan, Andreas M.
5
Kirilenko, Andrei
5
Lim, Weng Marc
5
Lin, Xiaolin
5
Morgan-Thomas, Anna
5
Paniagua, Jordi
5
Romenti, Stefania
5
Shao, Wei
5
more ...
less ...
Institution
All
HAL
2
Agricultural and Applied Economics Association - AAEA
1
C.E.P.R. Discussion Papers
1
Economic Research Southern Africa (ERSA)
1
Edward Elgar Publishing
1
Faculty of Management Technology, German University
1
Institutionen för Industriell Ekonomi och Organisation (INDEK), Kungliga Tekniska Högskolan (KTH)
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Institute of Social and Economic Sciences
1
International Telecommunications Society (ITS)
1
Istituto di Management, Scuola Superiore Sant'Anna
1
Université Paris-Dauphine (Paris IX)
1
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
1
more ...
less ...
Published in...
All
Journal of business research : JBR
127
Technological forecasting & social change : an international journal
73
Strategic Direction
61
Online Information Review
58
Journal of retailing and consumer services
55
Tourism management : research, policies, practice
50
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
43
Business horizons
39
Industrial marketing management : the international journal for industrial and high-tech firms
39
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
39
The journal of product & brand management
31
Corporate communications : an international journal
29
Journal of Hospitality and Tourism Technology
27
Corporate Communications: An International Journal
23
Journal of Consumer Marketing
23
European journal of marketing
22
International journal of contemporary hospitality management
22
Business Horizons
20
International journal of hospitality management
20
Journal of Product & Brand Management
19
Global Knowledge, Memory and Communication
18
Journal of Communication Management
18
International Journal of Contemporary Hospitality Management
17
Internet Policy Review
17
Journal of communication management : an international journal
17
The journal of brand management : an international journal
17
Journal of business ethics : JOBE
16
The journal of services marketing
16
European management journal
15
Human Resource Management International Digest
15
Marketing intelligence & planning
15
The journal of business & industrial marketing
15
Tourism management perspectives : TMP
15
Electronic commerce research
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of the Academy of Marketing Science
14
Worldwide Hospitality and Tourism Themes
14
European Journal of Marketing
13
Finance research letters
13
Journal of electronic commerce research : JECR
13
more ...
less ...
Source
All
ECONIS (ZBW)
1,871
Other ZBW resources
591
RePEc
91
EconStor
66
USB Cologne (EcoSocSci)
14
BASE
3
Showing
1
-
10
of
2,636
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The viral marketing metaphor explored through Vegemite
Beverland, Michael
;
Dobele, Angela
;
Farrelly, Francis
- In:
Marketing intelligence & planning
33
(
2015
)
5
,
pp. 656-674
Persistent link: https://www.econbiz.de/10011447547
Saved in:
2
Let users generate your video ads? : the impact of video source and quality on consumers' perceptions and intended behaviors
Hautz, Julia
;
Füller, Johann
;
Hutter, Katja
; …
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10010347824
Saved in:
3
What drives travelers' adoption of user-generated content? : a literature review
Ukpabi, Dandison C.
;
Karjaluoto, Heikki
- In:
Tourism management perspectives : TMP
28
(
2018
),
pp. 251-273
Persistent link: https://www.econbiz.de/10011942716
Saved in:
4
User-generated content behaviour of the dissatisfied service customer
Presi, Caterina
;
Saridakis, Charalampos
;
Hartmans, Susanna
- In:
European journal of marketing : EJM
48
(
2014
)
9/10
,
pp. 1600-1625
Persistent link: https://www.econbiz.de/10010429786
Saved in:
5
Examining drivers and outcomes of social media brand engagement
Leckie, Civilai
;
Dwivedi, Abhishek
;
Johnson, Lester W.
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
2
,
pp. 350-367
Persistent link: https://www.econbiz.de/10013163333
Saved in:
6
Non-sponsored brand-related user-generated content : effects and mechanisms of consumer engagement
St. Davčik, Nebojša
;
Langaro, Daniela
;
Jevons, Colin
; …
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 163-174
Persistent link: https://www.econbiz.de/10012798142
Saved in:
7
Leveraging customer engagement to improve the operational efficiency of social commerce start-ups
Liu, Zhenyuan
;
Han, Shuihua
;
Li, Chao
;
Gupta, Shivam
; …
- In:
Journal of business research : JBR
140
(
2022
),
pp. 572-582
Persistent link: https://www.econbiz.de/10013040688
Saved in:
8
Co-creation of online service recoveries and its effects on complaint bystanders
Hutzinger, Clemens
;
Weitzl, Wolfgang
- In:
Journal of business research : JBR
130
(
2021
),
pp. 525-538
Persistent link: https://www.econbiz.de/10012544868
Saved in:
9
Africa's digital marketplace : the role of social media in customer engagement
Adeola, Ogechi
;
Edeh, Jude Ndubuisi
;
Evans, Olaniyi
; …
- In:
Digital Business in Africa : Social Media and Related …
,
(pp. 145-168)
.
2022
Persistent link: https://www.econbiz.de/10013282698
Saved in:
10
How social media advertising features influence consumption and sharing intentions : the mediation of customer engagement
Ji, Chunli
;
Mieiro, Susana
;
Huang, Guihai
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 137-153
Persistent link: https://www.econbiz.de/10012880172
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->