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Network traces on penetration : uncovering degree distribution from adoption data
Dover, Yaniv; Goldenberg, Jacob; Shapira, Daniel - In: Marketing science : the marketing journal of the … 31 (2012) 4, pp. 689-712
Persistent link: https://www.econbiz.de/10009614313
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Diffusing (let it happen) or disseminating (make it happen) innovations in health care
Jippes, Erik; Achterkamp, Marjolein Clasine; Pols, Jan; … - In: Journal of engineering and technology management : JET-M 30 (2013) 3, pp. 246-263
Persistent link: https://www.econbiz.de/10010128331
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Testing a model of user resistance towards technology adoption in construction organizations
Ishak, Siti Salwa Mohd; Newton, Sidney - In: International journal of innovation and technology … 15 (2018) 6, pp. 1950002-1-27
Persistent link: https://www.econbiz.de/10011981526
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Slotting allowances in China : perspectives of a large manufacturer versus a large retailer in the China grocery market
Kaynak, Erdener; Chow, Clement S. F.; Xie, Jason Z. - In: Journal of marketing channels : ... distribution … 22 (2015) 1, pp. 27-41
Persistent link: https://www.econbiz.de/10010503351
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Social dollars : the economic impact of customer participation in a firm-sponsored online customer community
Manchanda, Puneet; Packard, Grant; Pattabhiramaiah, Adithya - In: Marketing science : the marketing journal of the … 34 (2015) 3, pp. 367-387
Persistent link: https://www.econbiz.de/10011291345
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Premium Private Label strategies : social networks and traditional perspectives
Gil-Cordero, Eloy; Rondan-Cataluña, Francisco Javier; … - In: Journal of innovation & knowledge : JIK 6 (2021) 2, pp. 78-91
The main aim of this work is to analyze Premium Private Labels (PPL) in the food sector. To do so, we have obtained data from both on-line and off-line channels, analyzing social networks, specifically Twitter, and from carrying out personal surveys of customers in the sales point to check their...
Persistent link: https://www.econbiz.de/10012518203
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Online shopping and social media : friends or foes?
Zhang, Yuchi; Trusov, Michael; Stephen, Andrew T.; … - In: Journal of marketing 81 (2017) 6, pp. 24-41
Persistent link: https://www.econbiz.de/10011776886
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The role of intermediate agents in stimulating knowledge transfer in regional inter-organisational networks : the case of a Brazilian shoes production horizontal network
Carneiro-da-Cunha, Julio Araujo; Passador, João Luiz; … - In: International journal of enterprise network management 6 (2014) 2, pp. 67-83
Persistent link: https://www.econbiz.de/10011348086
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Shrouded in structure : challenges and opportunities for a friction-based view of network research
Ghosh, Anindya; Rosenkopf, Lori - In: Organization science : a journal of the Institute for … 26 (2015) 2, pp. 622-631
Persistent link: https://www.econbiz.de/10010528181
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The focused organization of advice relations : a study in boundary crossing
Lomi, Alessandro; Lusher, Dean; Pattison, Philippa E.; … - In: Organization science : a journal of the Institute for … 25 (2014) 2, pp. 438-457
Persistent link: https://www.econbiz.de/10010349347