Similar Search Results

Targeting revenue leaders for a new product

Haenlein, Michael; Libai, Barak - In: Journal of marketing 77 (2013) 3, pp. 65-80

Persistent link: https://www.econbiz.de/10009747827

A theoretical framework of electronic word-of-mouth against the backdrop of social networking websites

Nusair, Khaldoon; Hua, Nan; Ozturk, Ahmet Bulent; Butt, … - In: Journal of travel and tourism marketing 34 (2017) 4/6, pp. 653-665

Persistent link: https://www.econbiz.de/10011729187

Social influence and customer referral value

Xevelonakis, Evangelos - In: Athens journal of business & economics : AJBE 2 (2016) 1, pp. 7-15

Persistent link: https://www.econbiz.de/10011565130

Using graph theory to value paying and nonpaying customers in a social network : linking customer lifetime value to word-of-mouth social value

Green, Teegan Courtney Clare; Hartley, Nicole - In: Journal of relationship marketing : innovations & … 14 (2015) 4, pp. 301-320

Persistent link: https://www.econbiz.de/10011412354

Assessing consumer value in social commerce using a holistic approach

Sievers, Silvia; Gutiérrez-Leefmans, Manuela; … - In: International journal of technology marketing : IJTMkt 18 (2024) 3, pp. 339-369

Persistent link: https://www.econbiz.de/10015062520

Influence of personal communication netowkrs on innovation adoption : using multi-agent simulations to project the launch of an innovative medical device

Barrot, Christian; Kuhlmann, Jan; Popa, Andrea - In: International journal of innovation and technology … 10 (2013) 5, pp. 1-19

Persistent link: https://www.econbiz.de/10010206688

Impact of social neighborhood on diffusion of innovation S-curve

Kuandykov, Lev; Sokolov, Maxim - In: Decision support systems : DSS ; the international journal 48 (2009/10) 4, pp. 531-535

Persistent link: https://www.econbiz.de/10003953701

Diffusion and persistence of false rumors in social media networks : implications of searchability on rumor self-correction on Twitter

Eismann, Kathrin - In: Journal of business economics : JBE 91 (2021) 9, pp. 1299-1329

Social media networks (SMN) such as Facebook and Twitter are infamous for facilitating the spread of potentially false rumors. Although it has been argued that SMN enable their users to identify and challenge false rumors through collective efforts to make sense of unverified information—a...

Persistent link: https://www.econbiz.de/10012704076

Validation and sufficiency

East, Robert; Uncles, Mark D.; Romaniuk, Jenni; Lomax, Wendy - In: European journal of marketing : EJM 50 (2016) 3/4, pp. 661-666

Persistent link: https://www.econbiz.de/10011574530

Schumpeterian competition and consumer networks : understanding concentration in the internet access market

Pereira, Marcelo de Carvalho - 2018

Persistent link: https://www.econbiz.de/10011880571

1
2
3
4
5
6
7
8
9
10
Next
Last