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Social Web
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Journal of business research : JBR
56
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
50
Technological forecasting & social change : an international journal
47
Management science : journal of the Institute for Operations Research and the Management Sciences
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Journal of management information systems : JMIS
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International journal of business information systems : IJBIS
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19
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International journal of internet marketing and advertising : IJIMA
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Journal of organizational computing and electronic commerce
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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International journal of hospitality management
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International journal of networking and virtual organisations : IJNVO
12
Cogent business & management
11
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of marketing management : MM
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
MIS quarterly
10
SpringerLink / Bücher
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Business horizons
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International journal of e-business research : an official publication of the Information Resources Management Association
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9
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9
CESifo working papers
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Computational and mathematical organization theory
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ECONIS (ZBW)
2,390
RePEc
2
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1
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1
Determining perceptions, attitudes and behaviour towards social network site
advertising
in a three-country context
Wiese, Melanie
;
Akareem, Husain Salilul
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
5/6
,
pp. 420-455
Persistent link: https://www.econbiz.de/10012249057
Saved in:
2
Effective marketing communication via social networking site : the moderating role of the social tie
Shen, George Chung-Chi
;
Chiou, Jyh-Shen
;
Hsiao, Chih-Hui
; …
- In:
Journal of business research : JBR
69
(
2016
)
6
,
pp. 2265-2270
Persistent link: https://www.econbiz.de/10011472234
Saved in:
3
Factors affecting attitudes and behavioural intention towards social networking
advertising
: a case of
Facebook
users in South Korea
Jung, Jaemin
;
Shim, Sung Wook
;
Jin, Hyun Seung
;
Khang, …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 248-265
Persistent link: https://www.econbiz.de/10011581152
Saved in:
4
Effect of social networking advertisements on shaping consumers' attitude
Mukherjee, Kaustav
;
Banerjee, Neelotpaul
- In:
Global business review
18
(
2017
)
5
,
pp. 1291-1306
Persistent link: https://www.econbiz.de/10011778372
Saved in:
5
Facebook
advertisements and purchase of weight-loss products
Raghupathi, Viju
;
Fogel, Joshua
- In:
Journal of medical marketing : device, diagnostic and …
13
(
2013
)
4
,
pp. 201-211
Persistent link: https://www.econbiz.de/10010389837
Saved in:
6
Social networks : usage intensity and effects on personalized
advertising
Wirtz, Bernd W.
;
Göttel, Vincent
;
Daiser, Peter
- In:
Journal of electronic commerce research : JECR
18
(
2017
)
2
,
pp. 103-123
Persistent link: https://www.econbiz.de/10011669615
Saved in:
7
Do cultural norms affect social network behavior inappropriateness? : a global study
Gupta, Manjul
;
Uz, Irem
;
Esmaeilzadeh, Pouyan
;
Noboa, …
- In:
Journal of business research : JBR
85
(
2018
),
pp. 10-22
Persistent link: https://www.econbiz.de/10011815338
Saved in:
8
Shopping on social networks : is this the storefront of the future?
Wiese, Melanie
- In:
International journal of business information systems : …
36
(
2021
)
3
,
pp. 303-326
Persistent link: https://www.econbiz.de/10012506902
Saved in:
9
Innovations in communication and
advertising
: a perspective from small firms in southern Brazil
Rodrigues, Leonel Cezar
;
Riscarolli, Valéria
;
Zucco, …
- In:
International journal of internet marketing and …
12
(
2018
)
4
,
pp. 325-339
Persistent link: https://www.econbiz.de/10012139699
Saved in:
10
Advertising
in social media : a review of empirical evidence
Knoll, Johannes
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 266-300
Persistent link: https://www.econbiz.de/10011581161
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