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Identifying sources of noise within the networked interplay of marketing messages in social media communication

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Hybrid social media use and guanxi types : how do employees use social media in the Chinese workplace?

Zheng, Bowen; Davison, Robert M. - In: Information & management : the internat. journal of … 59 (2022) 4, pp. 1-15

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Corporate communication through social networks : the identification of the key dimensions for dialogic communication

Capriotti, Paul; Zeler, Ileana; Camilleri, Mark Anthony - In: Strategic corporate communication in the digital age, (pp. 33-51). 2021

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Marketing communication in hypermedia computer-mediated environments vs the paradigm of a network society

Wiktor, Jan W. - In: International journal of business and globalisation : IJBG 17 (2016) 3, pp. 287-298

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How online reviews create social network value : the role of feedback versus individual motivation

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Marketing communication model for social networks

Klepek, Martin; Starzyczná, Halina - In: Journal of business economics and management 19 (2018) 3, pp. 500-520

The advent of social media offers yet another set of communication channels which can brand add to integrated marketing … communication strategies. Contrary to online advertising available on social media where traditional advertising logic provides an …, there are many companies which tend to misunderstand customers communication needs within the social media landscape. The …

Persistent link: https://www.econbiz.de/10012174876