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Social dynamics oscillating between the real and virtual world : predicting consumer choices and company profitability from field experiments and computational simulation models
Hildebrand, Christian - 2012
Soziale Interaktionen haben einen wesentlichen Einfluss auf die von Konsumenten präferierten Marken, ihre Kaufentscheidungen, auf die empfundenen Emotionen während des Kaufprozesses sowie zukünftige Konsumabsichten. Gleichwohl beschränken sich diese Interaktionen nicht nur auf die reale...
Persistent link: https://www.econbiz.de/10009664307
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Towards detecting influential users in social networks
Afrasiabi Rad, Amir; Benyoucef, Morad - In: E-technologies: transformation in a connected world : …, (pp. 227-240). 2011
Persistent link: https://www.econbiz.de/10009012912
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An agent-based model of the development of friendship links within Facebook
Abbas, Syed Muhammad Ali - In: Computational and mathematical organization theory 19 (2013) 2, pp. 232-252
Persistent link: https://www.econbiz.de/10009754545
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Tie strength, embeddedness, and social influence : a large-scale networked experiment
Aral, Sinan; Walker, Dylan - In: Management science : journal of the Institute for … 60 (2014) 6, pp. 1352-1370
Persistent link: https://www.econbiz.de/10010381871
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Peer influence in the diffusion of iPhone 3G over a large social network
Matos, Miguel Godinho de; Ferreira, Pedro; Krackhardt, David - In: Management information systems : mis quarterly 38 (2014) 4, pp. 1103-1133
Persistent link: https://www.econbiz.de/10010433228
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Das Ersatz-Dorf : über die Gründe des Erfolgs sozialer Netzwerke und einige ethische Bedenken
Heidig, Jörg - In: Unternehmensethik im digitalen Informationszeitalter, (pp. 65-74). 2011
Persistent link: https://www.econbiz.de/10009406224
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Contribution behavior in virtual communities : cogntiive, emotional, and social influences
Tsai, Hsien-tung; Bagozzi, Richard P. - In: Management information systems : mis quarterly 38 (2014) 1, pp. 143-163
Persistent link: https://www.econbiz.de/10010258261
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Online customer engagement : creating social environments through brand community constellations
Hammedi, Wafa; Kandampully, Jay; Zhang, Ting Ting Christina - In: Journal of service management 26 (2015) 5, pp. 777-806
Persistent link: https://www.econbiz.de/10011503583
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Social identity framing communication strategies for mobilizing social change
Seyranian, Viviane - In: The leadership quarterly : LQ ; an international … 25 (2014) 3, pp. 468-486
Persistent link: https://www.econbiz.de/10010401563
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One of us or one of my friends : how social indentity and tie strength shape the creative generativity of boundary-spanning ties
Dokko, Gina; Kane, Aimée A.; Tortoriello, Marco - In: Organization studies : an international … 35 (2014) 5, pp. 703-726
Persistent link: https://www.econbiz.de/10010402751