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Keeping up with influencers : exploring the impact of social presence and parasocial interactions on Instagram

Kim, Hyosun - In: International journal of advertising : the review of … 41 (2022) 3, pp. 414-434

Persistent link: https://www.econbiz.de/10013209341

"I'll buy what she's #wearing" : the roles of envy toward and parasocial interaction with influencers in Instagram celebrity-based brand endorsement and social commerce

Jin, Seunga Venus; Ryu, Ehri - In: Journal of retailing and consumer services 55 (2020), pp. 1-15

Persistent link: https://www.econbiz.de/10012269021

Bloggers' interactive practices and their followers' purchase intentions : the mediating roles of perceived credibility and followers' para-social interactions

Olfat, Mohammad; Nasir, Melika; Shokoohyar, Sina; … - In: Journal of promotion management : innovations in … 30 (2024) 3, pp. 390-415

Persistent link: https://www.econbiz.de/10014513558

The effect of different types of virtual influencers on consumers' emotional attachment

Yan, Ji; Xia, Senmao; Jiang, Amanda; Lin, Zhibin - In: Journal of business research : JBR 177 (2024), pp. 1-21

Persistent link: https://www.econbiz.de/10014552002

Enhancing relationship strategies with the live stream influencers

Hsu, Li-Chun - In: Marketing intelligence & planning 41 (2023) 2, pp. 141-155

Persistent link: https://www.econbiz.de/10014253343

When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements

Kim, Hyojung; Park, Minjung - In: Journal of retailing and consumer services 76 (2024), pp. 1-12

Persistent link: https://www.econbiz.de/10014460831

When parasocial relationships turn sour : social media influencers, eroded and exploitative intimacies, and anti-fan communities

Mardon, Rebecca; Cocker, Hayley; Daunt, Kate L. - In: Journal of marketing management : JMM ; journal of the … 39 (2023) 11/12, pp. 1132-1162

Persistent link: https://www.econbiz.de/10014427129

Boundedly rational opinion dynamics in social networks : does indegree matter?

Battiston, Pietro; Stanca, Luca M. - 2015

This paper investigates opinion dynamics and social influence in directed communication networks. We study the theoretical properties of a boundedly rational model of opinion formation in which individuals aggregate the information they receive from their neighbors by using weights that are a...

Persistent link: https://www.econbiz.de/10010510796

A preliminary examination of perceptions of social influence in group decision making in the workplace

Henningsen, David Dryden; Henningsen, Mary Lynn Miller - In: International journal of business communication : IJBC … 52 (2015) 2, pp. 188-204

Persistent link: https://www.econbiz.de/10010517042

Social influence in trustors’ neighbourhoods

Luini, Luigi; Nese, Annamaria; Sbriglia, Patrizia - In: Journal of behavioral and experimental economics 53 (2014), pp. 97-110

Persistent link: https://www.econbiz.de/10010519751

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