Hepi, Maria; Foote, Jeff; Finsterwalder, Jörg; … - In: Journal of Services Marketing 31 (2017) 4/5, pp. 423-437
Purpose This study aims to understand the engagement between an indigenous social service provider and marginalised clients deemed “hard-to-reach” to gain an insight into how to improve the client’s engagement and well-being through transformative value co-creation....