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Werthaltungen bei der Verwendung von Lifestyle Medizin
Kunze, Cornelia; Balderjahn, Ingo - In: Service Excellence als Impulsgeber : Strategien - …, (pp. 97-108). 2007
Persistent link: https://www.econbiz.de/10003595770
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On the moral value of cause related marketing
Oloko, Shamsey; Balderjahn, Ingo - In: Marketing : ZFP ; journal of research and management 33 (2011) 2, pp. 159-170
Persistent link: https://www.econbiz.de/10009161427
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Why consumers buy sustainably : the role of personal values
Balderjahn, Ingo; Hüttel, Alexandra - In: Marketing : ZFP ; journal of research and management 41 (2019) 1, pp. 24-38
Persistent link: https://www.econbiz.de/10012004773
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The role of sustainability in profiling voluntary simplifiers
Peyer, Mathias; Balderjahn, Ingo; Seegebarth, Barbara; … - In: Journal of business research : JBR 70 (2017), pp. 37-43
Persistent link: https://www.econbiz.de/10011620246
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Welfare beyond consumption : the benefits of having less
Hüttel, Alexandra; Balderjahn, Ingo; Hoffmann, Stefan - In: Ecological economics : the transdisciplinary journal of … 176 (2020), pp. 1-13
Persistent link: https://www.econbiz.de/10012490023