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Social values
Consumer behaviour
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Beziehungsmarketing
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Mishra, Anubhav A.
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Journal of strategic marketing
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The role of customer gratitude in relationship marketing : moderation and model validation
Mishra, Anubhav A.
- In:
Journal of strategic marketing
24
(
2016
)
6
,
pp. 529-549
Persistent link: https://www.econbiz.de/10011571026
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Gandhian values and consumption behavior : scale development and validation
Mishra, Anubhav A.
;
Sharma, Suresh C.
;
Gautam, Vikas
; …
- In:
Journal of strategic marketing
27
(
2019
)
6
,
pp. 465-482
Persistent link: https://www.econbiz.de/10012202766
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