Social media marketing is a promising tool for successful product placement of new healthy luxury food products, a … competitive advantage in direct marketing channels. Therefore, we integrate media richness theory into the food quality guidance … square analysis. Results show that social media marketing is a viable tool for new healthy luxury food products if media …

<P>List of contributors; Acknowledgements; 1. Understanding Digital Food Cultures: <I>Deborah Lupton;</I> <B>PART: I …</B> <B>Bodies and Affects</B> 2. Self-Tracking and Digital Food Cultures: Surveillance and Self-Representation of the Moral … 'Healthy' Body: <I>Rachael Kent;</I> 3. Carnivalesque Food Videos: Excess, Gender and Affect on YouTube: <I>Deborah Lupton …

Human involvement in food webs has been profound, bringing about enormous and disproportionate losses of large apex … from predators to herbivores to plants, inter alia. Food webs are a synthesis of bottom-up energy and nutrient flow from …-down interaction and accounts for a great deal of what is known about food webs. In three-link cascades, predators suppress herbivores …