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Consumer activity in social media : managerial approaches to consumers' social media behavior
Heinonen, Kristina - In: Journal of consumer behaviour : an international … 10 (2011) 6, pp. 356-364
Persistent link: https://www.econbiz.de/10009424836
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Social media activitites : understanding what consumers do in social media
Heinonen, Kristina - In: Organizations and social networking : utilizing social …, (pp. 1-15). 2013
Persistent link: https://www.econbiz.de/10009768711
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Conceptualising consumers' dynamic relationship engagement : the development of online community relationships
Heinonen, Kristina - In: Journal of customer behaviour 10 (2011) 1, pp. 49-72
Persistent link: https://www.econbiz.de/10009231294
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Characterizing ex situ value : a customer-dominant perspective on value
Heinonen, Kristina - In: Journal of travel research : a quarterly publication of … 62 (2023) 8, pp. 1707-1721
Persistent link: https://www.econbiz.de/10014384378
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Strategies for creating value through individual and collective customer experiences
Heinonen, Kristina; Campbell, Colin L.; Ferguson, Sarah Lord - In: Business horizons 62 (2019) 1, pp. 95-104
Persistent link: https://www.econbiz.de/10011995670