//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Social web"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Initiatives for building e-loy...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Social web
Consumer behaviour
14
Konsumentenverhalten
14
Electronic Commerce
12
E-commerce
11
Internet marketing
10
Online-Marketing
10
Beziehungsmarketing
8
Relationship marketing
8
Social Web
8
USA
7
United States
7
Big Data
6
Big data
6
Online retailing
6
Online-Handel
6
Theorie
6
Theory
6
Data protection
5
Datenschutz
5
Internet
5
Marketing management
5
Marketingmanagement
5
Data Mining
4
Data mining
4
Digital goods
4
Digitale Güter
4
Distribution channel
4
Einzelhandel
4
Marketing
4
Product design
4
Produktgestaltung
4
Retail trade
4
Vertriebsweg
4
Brand management
3
Competition
3
Markenführung
3
Market research
3
Market size
3
Marktforschung
3
more ...
less ...
Online availability
All
Undetermined
6
Free
1
Type of publication
All
Article
8
Type of publication (narrower categories)
All
Article in journal
8
Aufsatz in Zeitschrift
8
Language
All
English
8
Author
All
Kannan, P. K.
8
Nam, Hyoryung
2
Abhishek, Vibhanshu
1
Andrews, Michelle
1
Bart, Yakov
1
Bezawada, Ram
1
Boyd, D. Eric
1
Datta, Hannes
1
Fong, Nathan M.
1
Gu, Xian
1
Hoffman, Donna L.
1
Hu, Mantian
1
Ibikunle, Gbenga
1
Janakiraman, Ramkumar
1
Joshi, Yogesh V.
1
Kumar, Ashish
1
Lacka, Ewelina
1
Li, Hongshuang
1
Luo, Xueming
1
Novak, Thomas P.
1
Rand, William
1
Rishika, Rishika
1
Stephen, Andrew T.
1
Verhoef, Peter C.
1
Yang, Yi
1
Zhang, Kunpeng
1
Zhang, Yuchi
1
more ...
less ...
Published in...
All
Journal of marketing
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The informational value of social tagging networks
Nam, Hyoryung
;
Kannan, P. K.
- In:
Journal of marketing
78
(
2014
)
4
,
pp. 21-40
Persistent link: https://www.econbiz.de/10010381396
Saved in:
2
From social to sale : the effects of firm-generated content in social media on customer behavior
Kumar, Ashish
;
Bezawada, Ram
;
Rishika, Rishika
; …
- In:
Journal of marketing
80
(
2016
)
1
,
pp. 7-25
Persistent link: https://www.econbiz.de/10011507438
Saved in:
3
Identifying market structure : a deep network representation learning of social engagement
Yang, Yi
;
Zhang, Kunpeng
;
Kannan, P. K.
- In:
Journal of marketing
86
(
2022
)
4
,
pp. 37-56
Persistent link: https://www.econbiz.de/10013258873
Saved in:
4
Digital marketing : a framework, review and research agenda
Kannan, P. K.
;
Li, Hongshuang
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 22-45
Persistent link: https://www.econbiz.de/10011671915
Saved in:
5
Harvesting brand information from social tags
Nam, Hyoryung
;
Joshi, Yogesh V.
;
Kannan, P. K.
- In:
Journal of marketing
81
(
2017
)
4
,
pp. 88-108
Persistent link: https://www.econbiz.de/10011734798
Saved in:
6
Consumer connectivity in a complex, technology-enabled, and mobile-oriented world with smart products
Verhoef, Peter C.
;
Stephen, Andrew T.
;
Kannan, P. K.
; …
- In:
Journal of interactive marketing : a quarterly …
40
(
2017
),
pp. 1-8
Persistent link: https://www.econbiz.de/10011777290
Saved in:
7
Measuring the real-time stock market impact of firm-generated content
Lacka, Ewelina
;
Boyd, D. Eric
;
Ibikunle, Gbenga
; …
- In:
Journal of marketing
86
(
2022
)
5
,
pp. 58-78
Persistent link: https://www.econbiz.de/10013390582
Saved in:
8
Influencer mix strategies in livestream commerce : impact on product sales
Gu, Xian
;
Kannan, P. K.
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 64-83
Persistent link: https://www.econbiz.de/10014582928
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->