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Understanding the different pre and post peak adoption drivers in the process of Mobile Social Networking diffusion
Giovannetti, Emanuele; Hamoudia, Mohsen - 2018
ensuing relevance of users' generated content, a member's utility from joining a social networking platform increases with the … number of users, so that higher penetration levels increase the utility of new adopters and the expected utility of the …
Persistent link: https://www.econbiz.de/10012013004
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What influences choice of business-to-business connectivity platforms?
Penttinen, Esko; Halme, Merja; Lyytinen, Kalle; … - In: International journal of electronic commerce : IJEC 22 (2018) 4, pp. 479-509
Persistent link: https://www.econbiz.de/10011932668
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Where do you sell your products online? : a seller perspective on online shopping platforms
Lee, Saerom; Ryu, Min Ho; Lee, Sang Yup; Kwak, Dong-Heon - 2018
With the rapid development of information and communication technologies, various online shopping platforms have emerged. To understand the success of platform strategies, it is important to verify the features that are important to attract sellers. To estimate the economic value of free...
Persistent link: https://www.econbiz.de/10012004979
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Network effects and personal influences : the diffusion of an online social network
Katona, Zsolt; Zubcsek, Peter Pal; Sárváry, Miklós - In: Journal of marketing research : JMR 48 (2011) 3, pp. 425-443
Persistent link: https://www.econbiz.de/10009161374
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Innovation and imitation effects in Metaverse service adoption
Lee, Sang-gun; Trimi, Silvana; Byun, Won Ki; Kang, Mincheol - In: Service business 5 (2011) 2, pp. 155-172
Persistent link: https://www.econbiz.de/10009535241
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Free-riding in products with positive network externalities : empirical evidence from a large mobile network
Belo, Rodrigo; Ferreira, Pedro - In: MIS quarterly 46 (2022) 1, pp. 401-430
Persistent link: https://www.econbiz.de/10013286233
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David vs. Goliath in the digital age : the effect of network structure and content on the adoption of cultural products
Song, Seo Yeon; Gargiulo, Martin - 2019
Persistent link: https://www.econbiz.de/10012157532
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The interaction between direct and indirect network externalities in the early diffusion of mobile social networking
Giovannetti, Emanuele; Hamoudia, Mohsen - In: Eurasian business review 12 (2022) 4, pp. 617-642
Persistent link: https://www.econbiz.de/10013431495
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Fostering generativity in platform ecosystems : how open innovation and complexity interact to influence platform adoption
Miremadi, Iman; Khoshbash, Mostafa; Saeedian, MohammadMahdi - In: Research policy : policy, management and economic … 52 (2023) 6, pp. 1-20
Persistent link: https://www.econbiz.de/10014318156
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Value evaluation of customer experience using consumer generated content
Iyanna, Shilpa; Bosangit, Carmela; Mohd-Any, Amrul Asraf - In: International journal of management and marketing … 5 (2012) 2, pp. 89-102
Persistent link: https://www.econbiz.de/10009633256