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Social web
Beziehungsmarketing
25,156
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25,128
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Loureiro, Sandra Maria Correia
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Hollebeek, Linda D.
9
Ahuja, Vandana
8
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7
Ozuem, Wilson
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6
Alt, Rainer
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Dennis, Alan
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Kamboj, Shampy
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Möhlenbruch, Dirk
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Rahman, Zillur
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Rita, Paulo
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Veloutsou, Cleopatra
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Carlson, Jamie
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Conduit, Jodie
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IIF - Institut für Industriekommunikation und Fachmedien GmbH / Apprimus Verlag
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Interdisziplinäre Tagung des Forschungsnetzwerkes Europäische Kulturen in der Wirtschaftskommunikation <17., 2017, Frankfurt am Main>
1
Internationale und Interdisziplinäre Jahrestagung des Forschungsnetzwerks Europäische Kulturen in der Wirtschaftskommunikation <19., 2019, Wien>
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Springer-Verlag GmbH
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1
Wissenschaftliche Konferenz Eventforschung <3, 2011, Chemnitz>
1
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Journal of business research : JBR
102
Journal of retailing and consumer services
64
Industrial marketing management : the international journal for industrial and high-tech firms
56
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
37
International journal of internet marketing and advertising : IJIMA
36
The journal of product & brand management
32
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
26
Journal of strategic marketing
26
Technological forecasting & social change : an international journal
24
The journal of business & industrial marketing
22
Business horizons
21
The journal of brand management : an international journal
21
Journal of internet commerce
18
Marketing intelligence & planning
18
International journal of business information systems : IJBIS
17
International journal of electronic marketing and retailing : IJEMR
17
Journal of promotion management : innovations in planning and applied research
17
The journal of services marketing
16
Journal of marketing communications
15
Journal of service management
15
Asia Pacific journal of marketing and logistics
14
Journal of management information systems : JMIS
14
Journal of marketing
14
International journal of electronic customer relationship management : IJECRM
13
Journal of marketing management : JMM ; journal of the Academy of Marketing
13
Journal of the Academy of Marketing Science
13
Psychology & marketing
13
Cogent business & management
12
Information systems research : ISR
12
International journal of e-business research : an official publication of the Information Resources Management Association
12
International journal of electronic commerce : IJEC
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International journal of hospitality management
12
Journal of hospitality marketing & management
12
Tourism management : research, policies, practice
12
International journal of technology marketing : IJTMkt
11
Journal of electronic commerce research : JECR
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SpringerLink / Bücher
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Electronic commerce research
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European journal of marketing
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ECONIS (ZBW)
2,410
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1
Relational mechanisms in innovation co-creation
Boier, Rodica
- In:
Studies and scientific researches / Economics edition / …
20
(
2014
),
pp. 162-168
Persistent link: https://www.econbiz.de/10011339607
Saved in:
2
Examining relational benefits and costs in an online non-transactional context
Tsimonis, Georgios
;
Dimitriadis, Sergios
;
Koritos, Christos
- In:
International journal of internet marketing and …
12
(
2018
)
2
,
pp. 122-137
Persistent link: https://www.econbiz.de/10011859036
Saved in:
3
Customer-company relationships : the key dimensions and leveraging social media to build relationships
Balkan, Nilay
- In:
New perspectives on critical marketing and consumer society
,
(pp. 39-51)
.
2021
Persistent link: https://www.econbiz.de/10012497101
Saved in:
4
Online relationship formation
Kozlenkova, Irina V.
;
Palmatier, Robert W.
;
Fang, Eric
; …
- In:
Journal of marketing
81
(
2017
)
3
,
pp. 21-40
Persistent link: https://www.econbiz.de/10011697750
Saved in:
5
The current trends and future direction of digital and relationship marketing : a business perspective
Nguyen Tuyet-Mai
;
Le Dung
;
Quach, Sara
;
Ratten, Vanessa
- In:
Developing digital marketing : relationship perspectives
,
(pp. 191-200)
.
2021
Persistent link: https://www.econbiz.de/10012586502
Saved in:
6
Determinants of customer relationship building on digital healthcare networks : an extension of social media engagement theory from emerging market context
Suggala, Susmita
;
Pathak, Bharati
;
Thomas, Sujo
- In:
International journal of electronic marketing and …
14
(
2023
)
2
,
pp. 123-138
Persistent link: https://www.econbiz.de/10014310001
Saved in:
7
B2B communication strategy : introducing a new multifunctional application for the waste management industry
Svetlik, Jaroslav
;
Lastuvka, Igor
- In:
Marketing i menedžment innovacij : m&mi
13
(
2022
)
3
,
pp. 159-171
Persistent link: https://www.econbiz.de/10013491039
Saved in:
8
The platformization of brands
Wiegand, Nico
;
Reinartz, Werner J.
- In:
Journal of marketing
86
(
2022
)
1
,
pp. 109-131
Persistent link: https://www.econbiz.de/10012794732
Saved in:
9
Team
identity, supporter club identity, and fan relationships : a brand community network analysis of a soccer supporters club
Katz, Matthew
;
Baker, Thomas A., III.
;
Du, Hui
- In:
Journal of sport management : the official journal of …
34
(
2020
)
1
,
pp. 9-21
Persistent link: https://www.econbiz.de/10012173429
Saved in:
10
Team
participation and online gamer loyalty
Teng, Ching-I
;
Chen, Wei-Wen
- In:
Electronic commerce research and applications
13
(
2014
)
1
,
pp. 24-31
Persistent link: https://www.econbiz.de/10011348337
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