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Behavior-aware user response modeling in social media : learning from diverse heterogeneous data
Chen, Zhen-Yu; Fan, Zhi-Ping; Sun, Minghe - In: European journal of operational research : EJOR 241 (2015) 2, pp. 422-434
Persistent link: https://www.econbiz.de/10010487983
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Greenwashing and brand perception : a consumer sentiment analysis on organisations accused of greenwashing
Baxter, Katherine; Ghandour, Rajab; Histon, Wendy - In: International journal of internet marketing and … 21 (2024) 1/2, pp. 149-179
Persistent link: https://www.econbiz.de/10015066821
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DMA print tracking : attributes of media channels
Jain, Yashraj; Reed, David - In: Journal of direct, data and digital marketing practice … 15 (2013) 1, pp. 56-63
Persistent link: https://www.econbiz.de/10010256408
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The relationship between unstructed information and marketing knowledge : an experiment in the US wine market
Scorrano, Paola; Fait, Monica; Maizza, Amedeo - In: International journal of management practice : IJMP 8 (2015) 3, pp. 232-246
Persistent link: https://www.econbiz.de/10011544956
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Using social media for continuous monitoring and mining of consumer behaviour
Salampasis, Michail; Paltoglou, Georgios; Giachanou, … - In: International journal of electronic business 11 (2014) 1, pp. 85-96
Persistent link: https://www.econbiz.de/10010390843
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Konsumentenforschung in Web 2.0 : quantitative Analyse digitaler Kundenmeinungen am Beispiel der Mobiltelefonindustrie
Decker, Reinhold; Gnibba-Yukawa, Kumiko - 2008
Persistent link: https://www.econbiz.de/10003863257
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Online content mining & its potential for cruise management
Sohns, Karsten; Breitner, Michael - In: Cruise sector growth : managing emerging markets, human …, (pp. 171-185). 2009
Persistent link: https://www.econbiz.de/10003879031
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Wettbewerbsvorteile durch Online Content Mining
Sohns, Karsten; Breitner, Michael H. - In: HMD : Praxis der Wirtschaftsinformatik 46 (2009) 270, pp. 54-62
Persistent link: https://www.econbiz.de/10003911179
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Increasing online purchasing : s study of web assurance and web insurance
Warrick, C. Shane; Stinson, Terrye A. - In: Review of business information systems 13 (2009) 4, pp. 51-58
Persistent link: https://www.econbiz.de/10003936408
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Web user behavioral profiling for user identification
Yang, Yinghui - In: Decision support systems : DSS ; the international journal 49 (2010) 3, pp. 261-271
Persistent link: https://www.econbiz.de/10003983569