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Companies and consumers in the transition from traditional to social media
Hausmann, Maximilian - 2016
Persistent link: https://www.econbiz.de/10011635359
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Mochi Media
Eisenmann, Thomas R.; Jain, Amit - 2014
In late 2009, the management of Mochi Media, a venture-backed startup, must decide how to invest scarce resources to achieve continued growth. Mochi has developed a three-sided platform, connecting Flash game developers, sites that aggregate these games, and advertisers. The case describes the...
Persistent link: https://www.econbiz.de/10014172802
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Tracking back-talk in consumer-generated advertising : an analysis of two interpretative approaches
Campbell, Colin; Pitt, Leyland F.; Parent, Michael; … - In: Journal of advertising research 51 (2011) 1, pp. 224-238
Persistent link: https://www.econbiz.de/10009127057
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An economic analysis of platform protection in the presence of content substitutability
Nan, Guofang; Yao, Lina; Ho, Yi-Chun; Li, Zhiyong; Li, … - In: Journal of management information systems : JMIS 36 (2019) 3, pp. 1002-1036
Persistent link: https://www.econbiz.de/10012198632
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Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele
Bauer, Christoph (ed.) - 2011 - 1. Aufl.
Persistent link: https://www.econbiz.de/10009156085
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Social Branding Controlling : Chancen und Herausforderungen von Measurement & Monitoring im Social Web
Schmitz-Axe, Anagela; Többens, Thilo; Wilkoszewski, … - In: Social Branding : Strategien - Praxisbeispiele - …, (pp. 391-405). 2012
Persistent link: https://www.econbiz.de/10009553470
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Reinventing organizational control : meaning contest surrounding reputational risk controllability in the social media arena
Brivot, Marion; Gendron, Yves; Guénin, Henri - In: Accounting, auditing & accountability journal 30 (2017) 4, pp. 795-820
Persistent link: https://www.econbiz.de/10011720534
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Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele
Bauer, Christoph (contributor) - 2011 - 1. Aufl.
der Theorie. Der Einsatz moderner Targeting- und Controlling-Techniken kann hier Abhilfe schaffen. Targeting und … Controlling von Online-Marketing-Maßnahmen zählen deshalb zu den wichtigsten Entwicklungsgebieten der kommerziellen Nutzung des …
Persistent link: https://www.econbiz.de/10013516092
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How to measure social media : a step-by-step guide to developing and assessing social media ROI
Kelly, Nichole - 2013
Persistent link: https://www.econbiz.de/10013531528
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Explaining participation behaviour in communities of regional leisure-blogs
Baumgartner, Andreas - 2010
Persistent link: https://www.econbiz.de/10008810013