//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Social web"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Die neuralgischen Punkte der q...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Social web
Werbung
13,887
Advertising
9,824
Werbewirkung
3,819
Advertising effects
3,765
Konsumentenverhalten
3,572
Consumer behaviour
3,566
Verbrauch
3,073
Consumption
2,598
Konsum
2,598
Theorie
1,997
Theory
1,964
Online-Marketing
1,798
Internet marketing
1,793
USA
1,317
Deutschland
1,269
United States
1,098
Marketing
825
Private consumption
825
Privater Konsum
825
Markenführung
744
Brand management
740
Marketingmanagement
654
advertising
652
Marketing management
635
Germany
603
Social Web
558
Vereinigte Staaten
496
Preismanagement
469
Pricing strategy
469
Markenimage
458
Brand image
445
Markenartikel
437
Wettbewerb
414
Großbritannien
395
Marktforschung
359
Brand
354
Zielgruppe
350
Target group
336
Werbewirtschaft
319
more ...
less ...
Online availability
All
Undetermined
327
Free
121
Type of publication
All
Article
438
Book / Working Paper
119
Type of publication (narrower categories)
All
Article in journal
418
Aufsatz in Zeitschrift
418
Aufsatz im Buch
24
Book section
24
Graue Literatur
18
Non-commercial literature
18
Arbeitspapier
13
Collection of articles of several authors
13
Sammelwerk
13
Working Paper
13
Aufsatzsammlung
11
Hochschulschrift
7
Conference paper
4
Konferenzbeitrag
4
Konferenzschrift
4
Case study
1
Collection of articles written by one author
1
Fallstudie
1
Festschrift
1
Sammlung
1
more ...
less ...
Language
All
English
542
German
15
Polish
1
Author
All
Arora, Taanika
6
Fogel, Joshua
6
Choi, Yung Kyun
5
Pitt, Leyland F.
5
Pittman, Matthew
5
Berthon, Pierre R.
4
Campbell, Colin
4
Chiou, Lesley
4
Cho, Chang-Hoan
4
Hudders, Liselot
4
Poels, Karolien
4
Quinn, Martin
4
Tucker, Catherine E.
4
Yang, Yanwu
4
Yoon, Sukki
4
Adeola, Ogechi
3
Agarwal, Bhawna
3
Arora, Nilesh
3
Bang Nguyen Viet
3
Buzeta, Cristian
3
Chen, Huan
3
Dodoo, Naa Amponsah
3
Dwivedi, Yogesh Kumar
3
Gordon, Brett R.
3
Hayes, Jameson L.
3
Huang, Yan
3
Jiménez-Martínez, Antonio
3
Kerr, Gayle
3
Kim, Jooyoung
3
Kim, Juran
3
King, Karen Whitehill
3
Lou, Chen
3
Madio, Leonardo
3
Nguyen Yen Thi Hoang
3
Oeldorf-Hirsch, Anne
3
Rana, Meghna
3
Schweidel, David A.
3
Seo, Yuri
3
Septianto, Felix
3
Voorveld, Hilde
3
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
4
IGI Global
2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
American Marketing Association
1
Edward Elgar Publishing
1
ICORIA <16., 2017, Gent>
1
Internationale und Interdisziplinäre Jahrestagung des Forschungsnetzwerks Europäische Kulturen in der Wirtschaftskommunikation <19., 2019, Wien>
1
National Bureau of Economic Research
1
Peter Lang GmbH
1
Universität Bremen
1
WK, Verein zur Förderung der Wirtschaftskommunikation
1
more ...
less ...
Published in...
All
International journal of advertising : the review of marketing communications
43
International journal of internet marketing and advertising : IJIMA
21
Journal of promotion management : innovations in planning and applied research
20
Journal of business research : JBR
12
Journal of advertising research
11
International journal of advertising : the quarterly review of marketing communications
10
Journal of retailing and consumer services
10
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Psychology & marketing
9
Journal of current issues and research in advertising
8
Journal of marketing communications
8
Journal of advertising
7
Journal of advertising : official publication of the American Academy of Advertising
7
Management science : journal of the Institute for Operations Research and the Management Sciences
7
Cogent business & management
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Springer eBook Collection
5
CESifo working papers
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
Research
4
Technological forecasting & social change : an international journal
4
Young consumers : insight and ideas for responsible marketers
4
European journal of marketing : EJM
3
International journal of electronic commerce : IJEC
3
International journal of electronic marketing and retailing : IJEMR
3
International journal of technology marketing : IJTMkt
3
Journal of consumer behaviour
3
Journal of customer behaviour
3
Journal of electronic commerce research : JECR
3
Journal of global marketing
3
Journal of internet commerce
3
Journal of marketing
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Marketing intelligence & planning
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
The journal of applied business research
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Corporate communications : an international journal
2
Documentos de trabajo
2
Electronic commerce research
2
more ...
less ...
Source
All
ECONIS (ZBW)
557
Showing
1
-
10
of
557
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Experiential conspicuous consumption on social media
Anlamlier, Eda
- In:
Experiential marketing in an age of hyper-connectivity …
,
(pp. 34-56)
.
2022
Persistent link: https://www.econbiz.de/10013253359
Saved in:
2
The impact of family social network on household consumption
Kang, Xi
- In:
Modern economy
10
(
2019
)
3
,
pp. 679-697
Persistent link: https://www.econbiz.de/10012019671
Saved in:
3
An efficient protocol for power consumption in wireless enterprise ad hoc virtual community network with Triso framework
Manivannan, R.
;
Chinnadurai, M.
- In:
International journal of enterprise network management
9
(
2018
)
3/4
,
pp. 317-332
Persistent link: https://www.econbiz.de/10011971321
Saved in:
4
The impact of Twitter on consumption : evidence from museums
Campaniello, Nadia
;
Ciarlantini, Sara
;
Mollisi, Vincenzo
-
2023
Persistent link: https://www.econbiz.de/10014576772
Saved in:
5
Ultra-high-net-worth individuals : self-presentation and luxury consumption on Instagram
Michaelidou, Nina
;
Christodoulides, George
;
Presi, Caterina
- In:
European journal of marketing
56
(
2022
)
4
,
pp. 949-967
Persistent link: https://www.econbiz.de/10013350941
Saved in:
6
A framework for advertising in the digital age
Kim, Stephen J.
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 310-312
Persistent link: https://www.econbiz.de/10003768714
Saved in:
7
My relationship to Scarlett O'Hara - characterising para-social relationships using the repertory grid technique
Löbler, Helge
;
Raschpichler, Johannes
- In:
Journal of customer behaviour
8
(
2009
)
1
,
pp. 29-50
Persistent link: https://www.econbiz.de/10003819560
Saved in:
8
Advertising and new media
Spurgeon, Christina
-
2008
-
1. publ.
Persistent link: https://www.econbiz.de/10003463204
Saved in:
9
The complex problem of monetizing virtual electronic social networks
Clemons, Eric K.
- In:
Decision support systems : DSS ; the international journal
48
(
2009/10
)
1
,
pp. 46-56
Persistent link: https://www.econbiz.de/10003913507
Saved in:
10
Can old media enhance new media? : how traditional advertising pays off for an Online Social Network
Pfeiffer, Markus
;
Zinnbauer, Markus
- In:
Journal of advertising research
50
(
2010
)
1
,
pp. 42-49
Persistent link: https://www.econbiz.de/10003971416
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->