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Social web
Relationship marketing
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Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
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IIF - Institut für Industriekommunikation und Fachmedien GmbH / Apprimus Verlag
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Interdisziplinäre Tagung des Forschungsnetzwerkes Europäische Kulturen in der Wirtschaftskommunikation <17., 2017, Frankfurt am Main>
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Internationale und Interdisziplinäre Jahrestagung des Forschungsnetzwerks Europäische Kulturen in der Wirtschaftskommunikation <19., 2019, Wien>
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Journal of retailing and consumer services
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of internet marketing and advertising : IJIMA
37
The journal of product & brand management
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
28
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
27
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
25
Journal of strategic marketing
25
The journal of brand management : an international journal
24
International journal of hospitality management
23
International journal of electronic marketing and retailing : IJEMR
21
Marketing intelligence & planning
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Technological forecasting & social change : an international journal
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Journal of internet commerce
20
Business horizons
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International journal of business information systems : IJBIS
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Journal of hospitality marketing & management
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Journal of marketing communications
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Journal of promotion management : innovations in planning and applied research
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The journal of services marketing
17
International journal of electronic customer relationship management : IJECRM
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Journal of service management
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Journal of marketing
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Tourism management : research, policies, practice
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Asia Pacific journal of marketing and logistics
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International journal of e-business research : an official publication of the Information Resources Management Association
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Journal of global marketing
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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ECONIS (ZBW)
2,284
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1
First step in social media : measuring the influence of online management responses on customer satisfaction
Gu, Bin
;
Ye, Qiang
- In:
Production and operations management : an international …
23
(
2014
)
4
,
pp. 570-582
Persistent link: https://www.econbiz.de/10010364045
Saved in:
2
Customer attribution of service failure and its impact in social commerce environment
Kim, Yaeeun
;
Chang, Younghoon
;
Siew Fan Wong
;
Park, …
- In:
International journal of electronic customer …
8
(
2014
)
1/3
,
pp. 136-158
Persistent link: https://www.econbiz.de/10011471162
Saved in:
3
To tweet or not to tweet? : exploring the effectiveness of service recovery strategies using social media
Fan, Ying
;
Niu, Run Hong
- In:
International journal of operations & production …
36
(
2016
)
9
,
pp. 1014-1036
Persistent link: https://www.econbiz.de/10011566440
Saved in:
4
Managing social media crises with your customers : the good, the bad, and the ugly
Grégoire, Yany
;
Salle, Audrey
;
Tripp, Thomas M.
- In:
Business horizons
58
(
2015
)
2
,
pp. 173-182
Persistent link: https://www.econbiz.de/10010497515
Saved in:
5
Service recovery, complaint handling, and the social media
Cowles, Deborah
-
2010
Persistent link: https://www.econbiz.de/10008759365
Saved in:
6
Can a CEO's YouTube apology following a service failure win customers' hearts?
Manika, Danae
;
Papagiannidis, Savvas
;
Bourlakis, Michael
- In:
Technological forecasting & social change : an …
95
(
2015
),
pp. 87-95
Persistent link: https://www.econbiz.de/10011474546
Saved in:
7
Co-creation of online service recoveries and its effects on complaint bystanders
Hutzinger, Clemens
;
Weitzl, Wolfgang
- In:
Journal of business research : JBR
130
(
2021
),
pp. 525-538
Persistent link: https://www.econbiz.de/10012544868
Saved in:
8
Managing social media recovery : the important role of service recovery transparency in retaining customers
Honora, Andreawan
;
Chih, Wen-Hai
;
Wang, Kai-Yu
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013209548
Saved in:
9
Distinguishing between the impact of social media public and private compliments on customers' future service recovery expectations
Bozkurt, Sıddık
;
Gligor, David
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012502644
Saved in:
10
How does culture impact customer evaluation in online complaining? : evidence from Germany and India
Sengupta, Sanchayan
- In:
Journal of global information management : an official …
28
(
2020
)
2
,
pp. 131-159
Persistent link: https://www.econbiz.de/10012304208
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