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Social web
Konsumentenverhalten
79,088
Consumer behaviour
78,655
Electronic Commerce
23,518
E-commerce
20,845
Theorie
13,885
Theory
13,604
Beziehungsmarketing
9,761
Relationship marketing
9,752
Online-Handel
8,477
Online retailing
8,456
Markenführung
7,535
Brand management
7,531
Markenimage
6,562
Brand image
6,537
Internet
6,183
Social Web
5,945
Deutschland
5,944
USA
5,937
Produktdifferenzierung
5,854
Product differentiation
5,746
United States
5,689
Kundenzufriedenheit
5,678
Customer satisfaction
5,677
Online-Marketing
5,672
Internet marketing
5,618
Germany
5,505
Einzelhandel
4,847
Retail trade
4,713
Dienstleistungsqualität
4,650
Service quality
4,642
Brand
4,286
Markenartikel
4,282
Werbewirkung
3,636
Advertising effects
3,592
Verbraucherverhalten
3,568
Experiment
3,507
Preismanagement
3,480
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3,470
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3,166
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Dwivedi, Yogesh Kumar
19
Filieri, Raffaele
19
Martínez-López, Francisco J.
16
Loureiro, Sandra Maria Correia
15
Flavián Blanco, Carlos
13
Hollebeek, Linda D.
13
Rita, Paulo
13
Hajli, Nick
12
Law, Chun Hung Roberts
11
Casaló, Luis V.
10
Gázquez-Abad, Juan Carlos
10
Ranfagni, Silvia
10
Veloutsou, Cleopatra
10
Akram, Umair
9
Bigné Alcañiz, J. Enrique
9
Füller, Johann
9
Heinemann, Gerrit
9
Hennig-Thurau, Thorsten
9
Rana, Nripendra P.
9
Seo, Yuri
9
Stephen, Andrew T.
9
Usman, Osly
9
Ghose, Anindya
8
Gu, Bin
8
Harrigan, Paul
8
Ko, Eunju
8
Kumar, Jitender
8
Kumar, Vikas
8
Luo, Xueming
8
Ozuem, Wilson
8
Qiu, Liangfei
8
Schivinski, Bruno
8
Sohail, M. Sadiq
8
Thaichon, Park
8
Wallace, Elaine
8
Ahuja, Vandana
7
Balakrishnan, Janarthanan
7
Bilgihan, Anil
7
Conduit, Jodie
7
Dessart, Laurence
7
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IGI Global
20
Springer Fachmedien Wiesbaden
18
American Marketing Association
3
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3
Universität Mannheim
3
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2
Bundesverband Digitale Wirtschaft
2
De Gruyter Oldenbourg
2
Dgroup
2
OECD
2
Organisation for Economic Co-operation and Development
2
Springer Gabler <Firma>
2
Steria Mummert Consulting AG
2
Technische Universität Braunschweig
2
epubli GmbH
2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
Bank für Internationalen Zahlungsausgleich / Währungs- und Wirtschaftsabteilung
1
Books on Demand GmbH <Norderstedt>
1
Carl Heymanns Verlag
1
Center of Market Oriented Product and Production Management
1
Competence Center Information Systems & Services
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
ENTER 2023 eTourism Conference <30., 2023, Johannesburg>
1
Eberhard Karls Universität Tübingen
1
Edition Virgines e.K.
1
Edward Elgar Publishing
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
F.A.Z.-Institut für Management-, Markt- und Medieninformationen
1
Fachhochschulbibliothek Münster
1
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1
Fraunhofer-Institut für Arbeitswirtschaft und Organisation
1
Friedrich-Schiller-Universität Jena
1
Fritz Knapp Verlag
1
Galileo Press
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Handelshochschule Leipzig
1
Haufe-Lexware GmbH & Co. KG
1
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Journal of business research : JBR
234
Journal of retailing and consumer services
174
International journal of internet marketing and advertising : IJIMA
97
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
Technological forecasting & social change : an international journal
72
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
66
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
65
The journal of product & brand management
56
Journal of internet commerce
49
Journal of promotion management : innovations in planning and applied research
49
Electronic commerce research
48
International journal of advertising : the review of marketing communications
47
Journal of marketing communications
47
Journal of management information systems : JMIS
46
Journal of electronic commerce research : JECR
45
Information systems research : ISR
44
International journal of electronic marketing and retailing : IJEMR
44
Psychology & marketing
41
International journal of consumer studies
39
International journal of hospitality management
38
The journal of brand management : an international journal
37
Journal of marketing management : MM
36
International journal of electronic commerce : IJEC
35
Journal of marketing management : JMM ; journal of the Academy of Marketing
35
Cogent business & management
34
SpringerLink / Bücher
34
International journal of business information systems : IJBIS
33
Journal of travel and tourism marketing
33
Tourism management : research, policies, practice
33
International journal of technology marketing : IJTMkt
31
Journal of marketing
30
Management science : journal of the Institute for Operations Research and the Management Sciences
29
Asia Pacific journal of marketing and logistics
28
Journal of the Academy of Marketing Science
28
International journal of contemporary hospitality management
27
Journal of fashion marketing and management
27
Marketing intelligence & planning
27
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
25
Journal of strategic marketing
25
Young consumers : insight and ideas for responsible marketers
25
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ECONIS (ZBW)
5,944
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1
When and how to diversify : a multicategory utility model for personalized content recommendation
Song, Yicheng
;
Sahoo, Nachiketa
;
Ofek, Elie
- In:
Management science : journal of the Institute for …
65
(
2019
)
8
,
pp. 3737-3757
Persistent link: https://www.econbiz.de/10012062768
Saved in:
2
The effect of online interaction and trust on consumers' value co-creation behavior in the online travel community
Shen, Han
;
Wu, Luorong
;
Yi, Sitong
;
Xue, Lan
- In:
Journal of travel and tourism marketing
37
(
2020
)
4
,
pp. 418-428
Persistent link: https://www.econbiz.de/10012289345
Saved in:
3
How online search behavior is influenced user-generated content on review websites and hotel interactive websites
Herrero, Ángel
;
San Martín, Héctor
;
Hernández, José M.
- In:
International journal of contemporary hospitality management
27
(
2015
)
7
,
pp. 1573-1597
Persistent link: https://www.econbiz.de/10011476110
Saved in:
4
Why do travelers trust TripAdvisor? : antecedents of trust towards consumer-generated media and its influence on recommendation adoption and word of mouth
Filieri, Raffaele
;
Alguezaui, Salma
;
McLeay, Fraser
- In:
Tourism management : research, policies, practice
51
(
2015
),
pp. 174-185
Persistent link: https://www.econbiz.de/10011414943
Saved in:
5
The influence of online recommendation mechanisms in the Smartphone market in the context of electronic word-of-mouth
Pinochet, Luis Hernan Contreras
;
Lopes, Evandro Luiz
; …
- In:
International journal of electronic marketing and …
10
(
2019
)
3
,
pp. 209-229
Persistent link: https://www.econbiz.de/10012106620
Saved in:
6
Web
personalization
cues and their differential effects on user assessments of website value
Benlian, Alexander
- In:
Journal of management information systems : JMIS
32
(
2015
)
1
,
pp. 225-260
Persistent link: https://www.econbiz.de/10011341226
Saved in:
7
Information processing on online review platforms
Siering, Michael
;
Janze, Christian
- In:
Journal of management information systems : JMIS
36
(
2019
)
4
,
pp. 1347-1377
Persistent link: https://www.econbiz.de/10012198672
Saved in:
8
The influence of authenticity of online reviews on trust formation among travelers
Kim, Min-Seong
;
Kim, Jihye
- In:
Journal of travel research : a quarterly publication of …
59
(
2020
)
5
,
pp. 763-776
Persistent link: https://www.econbiz.de/10012215782
Saved in:
9
Exploring the determinants of and predicting the helpfulness of online user reviews using decision trees
Lee, Sangjae
;
Choeh, Joon Yeon
- In:
Management decision : MD
55
(
2017
)
4
,
pp. 681-700
Persistent link: https://www.econbiz.de/10011704344
Saved in:
10
Exploring user-generated images in online reviews of hotels
Djafarova, Elmira
;
Deluce, Brian
- In:
Tourism analysis : an interdisciplinary tourism & …
23
(
2018
)
3
,
pp. 323-335
Persistent link: https://www.econbiz.de/10011929572
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