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Social web
Konsumentenverhalten
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Consumer behaviour
78,639
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38,669
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11,073
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5,384
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4,607
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4,383
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4,359
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4,320
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4,313
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4,223
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Filieri, Raffaele
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13
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12
Rita, Paulo
11
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10
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Ranfagni, Silvia
10
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9
Hennig-Thurau, Thorsten
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9
Stephen, Andrew T.
9
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Veloutsou, Cleopatra
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Akram, Umair
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Bigné Alcañiz, J. Enrique
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Ko, Eunju
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Lorenzo-Romero, Carlota
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Ozuem, Wilson
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Sohail, M. Sadiq
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7
Constantinides, Efthymios
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7
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7
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7
Rana, Nripendra P.
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Journal of business research : JBR
219
Journal of retailing and consumer services
170
International journal of internet marketing and advertising : IJIMA
94
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
76
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
63
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
61
Technological forecasting & social change : an international journal
61
The journal of product & brand management
56
Journal of marketing communications
47
Journal of promotion management : innovations in planning and applied research
47
International journal of advertising : the review of marketing communications
46
Journal of internet commerce
46
Psychology & marketing
41
International journal of electronic marketing and retailing : IJEMR
40
International journal of consumer studies
39
Journal of electronic commerce research : JECR
37
The journal of brand management : an international journal
36
Journal of marketing management : JMM ; journal of the Academy of Marketing
34
Cogent business & management
33
Journal of management information systems : JMIS
32
Journal of marketing management : MM
31
Electronic commerce research
30
Information systems research : ISR
30
International journal of hospitality management
29
International journal of technology marketing : IJTMkt
29
Tourism management : research, policies, practice
29
International journal of electronic commerce : IJEC
28
Journal of travel and tourism marketing
28
Journal of marketing
27
Asia Pacific journal of marketing and logistics
26
International journal of business information systems : IJBIS
26
Journal of fashion marketing and management
26
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
25
Journal of the Academy of Marketing Science
25
Marketing intelligence & planning
25
Young consumers : insight and ideas for responsible marketers
25
Journal of strategic marketing
24
Management science : journal of the Institute for Operations Research and the Management Sciences
23
Journal of hospitality marketing & management
22
International journal of contemporary hospitality management
21
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ECONIS (ZBW)
4,605
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1
Digital natives or digital immigrants? The impact of user characteristics on online trust
Hoffmann, Christian
;
Lutz, Christoph
;
Meckel, Miriam
- In:
Journal of management information systems : JMIS
31
(
2014
)
3
,
pp. 138-171
Persistent link: https://www.econbiz.de/10011585065
Saved in:
2
Social shopping communities as an emerging business model of youth entrepreneurship : exploring the effects of website characteristics
Zhang, Hong
;
Lu, Yaobin
;
Gao, Ping
;
Chen, Zhenxiang
- In:
International journal of technology management : IJTM
66
(
2014
)
4
,
pp. 319-345
Persistent link: https://www.econbiz.de/10010465782
Saved in:
3
Brand communities and self-concept congruency in the case of a music festival
Klára, Kazár
- In:
Tourism and hospitality research : THR
20
(
2020
)
2
,
pp. 157-169
Persistent link: https://www.econbiz.de/10012213248
Saved in:
4
Developing a classification of motivations for consumers' online brand-related activities
Muntinga, Daan G.
;
Moorman, Marjolein
;
Smit, Edith G.
- In:
Cutting edge international research
,
(pp. 235-247)
.
2010
Persistent link: https://www.econbiz.de/10003985191
Saved in:
5
Consumer adoption of social networking sites : implications for theory and practice
Lorenzo-Romero, Carlota
;
Constantinides, Efthymios
; …
- In:
Journal of research in interactive marketing : …
5
(
2011
)
2/3
,
pp. 170-188
Persistent link: https://www.econbiz.de/10009389590
Saved in:
6
Consumer value of virtual music festivals
Gallarza, Martina G.
;
Tubillejas-Andrés, Berta
; …
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 2012-2030
Persistent link: https://www.econbiz.de/10014335665
Saved in:
7
Motivations to use different social media types and their impact on consumers' online brand-related activities (COBRAs)
Buzeta, Cristian
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 79-98
Persistent link: https://www.econbiz.de/10012432764
Saved in:
8
Customers create customers! : assessing the role of perceived personalization, online advertising engagement and online users' modes in generating positive e-WOM
Noor, Uzma
;
Mansoor, Mahnaz
;
Shamim, Amjad
- In:
Asia-Pacific journal of business administration
16
(
2024
)
2
,
pp. 392-409
Persistent link: https://www.econbiz.de/10014514454
Saved in:
9
Social music festival brandscapes : a lexical analysis of music festival social conversations
Gilstrap, Curt
;
Teggart, Andi
;
Cabodi, Kyle
;
Hills, Julian
- In:
Journal of destination marketing & management
20
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012588613
Saved in:
10
Gender differences in the perception of motivations for consumer's online brand-related activities and their impacts on instagram
Nastisin, Ludovit
;
Jura, Anton
;
Fedorko, Richard
; …
- In:
Marketing i menedžment innovacij : m&mi
(
2022
)
2
,
pp. 86-93
Persistent link: https://www.econbiz.de/10013277507
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