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Essentials of marketing : a ma...
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Social web
Marketingmanagement
17,103
Marketing management
16,514
Marketing
4,164
Marketing theory
3,228
Marketingtheorie
3,080
Consumer behaviour
2,887
Konsumentenverhalten
2,855
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2,731
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2,723
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2,162
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2,136
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1,750
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1,695
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1,555
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1,532
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1,510
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1,507
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1,212
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1,173
Strategisches Management
1,150
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1,043
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1,038
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912
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903
Strategic management
895
Internationales Marketing
818
International marketing
810
Market research
787
SME
781
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780
Social Web
724
Werbung
699
Markenimage
668
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660
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655
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577
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Haenlein, Michael
5
Ozuem, Wilson
5
Ryan, Damian
5
Adeola, Ogechi
4
Hinson, Robert
4
Karjaluoto, Heikki
4
Mero, Joel
4
Milne, George R.
4
Pakura, Stefanie
4
Rudeloff, Christian
4
Agnihotri, Raj
3
Barger, Victor A.
3
Bruhn, Manfred
3
Chan-Olmsted, Sylvia M.
3
Dennis, Charles
3
Durkin, Mark
3
Harris, Lisa
3
Hollebeek, Linda D.
3
Kaplan, Andreas M.
3
Klepek, Martin
3
Quinton, Sarah
3
Spann, Martin
3
Swani, Kunal
3
Valos, Michael J.
3
Acikgoz, Fulya
2
Almeida, Marcos Inácio Severo de
2
Anning-Dorson, Thomas
2
Araujo, Theo
2
Arnone, Laurent
2
Assaf, A. Georges
2
Banfield, Gabi
2
Bang, Nguyen
2
Barlow, Mike
2
Bauer, Hans H.
2
Brennan, Bernie
2
Brown, Brian P.
2
Bryant, Melchior D.
2
Buttle, Francis A.
2
Camilleri, Mark Anthony
2
Cartwright, Severina
2
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Books on Demand GmbH <Norderstedt>
3
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
American Marketing Association
1
Edward Elgar Publishing
1
Handelshochschule Leipzig
1
Haufe-Lexware GmbH & Co. KG
1
Helmut-Schmidt-Universität
1
IGI Global
1
International Conference on Strategic Innovative Marketing and Tourism <10., 2023, United States of the Ionian Islands>
1
Palgrave Macmillan <Firma>
1
Primary Research Group <New York, NY>
1
Springer Fachmedien Wiesbaden
1
Wiley-VCH
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
epubli GmbH
1
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Journal of business research : JBR
20
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
International journal of internet marketing and advertising : IJIMA
17
Industrial marketing management : the international journal for industrial and high-tech firms
13
Business horizons
10
Springer eBook Collection
9
The journal of business & industrial marketing
9
Journal of the Academy of Marketing Science
8
Journal of marketing communications
7
Journal of strategic marketing
7
Marketing intelligence & planning
7
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
6
Journal of internet commerce
6
Journal of marketing
6
Journal of marketing management : MM
6
Digitale Kommunikation
5
International journal of advertising : the review of marketing communications
5
Journal of promotion management : innovations in planning and applied research
5
Young consumers : insight and ideas for responsible marketers
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
European journal of marketing : EJM
4
International journal of technology marketing : IJTMkt
4
Journal of advertising research
4
Journal of open innovation : technology, market, and complexity
4
SpringerLink / Bücher
4
The journal of brand management : an international journal
4
Web 2.0 : neue Perspektiven für Marketing und Medien
4
Analyzing the strategic role of social networking in firm growth and productivity
3
Asia Pacific journal of marketing and logistics
3
Cogent business & management
3
European research studies
3
Global journal of business research : GJBR
3
Handbook of research on integrating social media into strategic marketing
3
International journal of e-business research : an official publication of the Information Resources Management Association
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International review on public and non-profit marketing
3
Journal of communication management : an international journal
3
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
3
Journal of global marketing
3
Journal of marketing education : JME
3
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1
Community marketing
Schneckenburger, Timo
- In:
Manual of international marketing
,
(pp. 505-520)
.
2006
Persistent link: https://www.econbiz.de/10003368632
Saved in:
2
Bridging marketing theory : practice gap to enhance firm performance : introduction to the special issue
Foltean, Florin Sabin
- In:
Journal of business research : JBR
104
(
2019
),
pp. 520-528
Persistent link: https://www.econbiz.de/10012105188
Saved in:
3
Wirkungen von electronic-Word-of-Mouth-Empfehlungen bei misstrauischen Rezipienten : eine empirische Untersuchung unter Betrachtung der Empfehlungskongruenz sowie der Botschaftsarg...
Pütz, Christoph
-
2009
Persistent link: https://www.econbiz.de/10003900603
Saved in:
4
The complementary roles of traditional and social media in driving marketing performance
Andrew, Stephen T.
;
Galak, Jeff
-
2009
Persistent link: https://www.econbiz.de/10003911027
Saved in:
5
Towards a unifying marketing approach through service
Baron, Steve
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008664676
Saved in:
6
Stakeholder marketing 2.0
Chakravorti, Bhaskar
- In:
Journal of public policy & marketing : JPP & M ; an …
29
(
2010
)
1
,
pp. 97-102
Persistent link: https://www.econbiz.de/10003979333
Saved in:
7
Special issue on Stakeholder marketing
2010
Persistent link: https://www.econbiz.de/10003979351
Saved in:
8
Brand Community : Definition, Theorien und empirische Befunde
Loewenfeld, Fabian von
;
Herrmann, Andreas
;
Rösger, Jürgen
- In:
Erfolgsfaktoren der Markenführung : Know-how aus …
,
(pp. 97-117)
.
2008
Persistent link: https://www.econbiz.de/10003587904
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9
The influence of on-line brand community characteristics on community commitment and brand loyalty
Jang, Heehyoung
;
Olfman, Lorne
;
Ko, Ilsang
;
Koh, Joon
; …
- In:
International journal of electronic commerce : IJEC
12
(
2007/08
)
3
,
pp. 57-80
Persistent link: https://www.econbiz.de/10003698439
Saved in:
10
Von der Kundenintegration 1.0 zur Kundenintegration 2.0 : Implikationen für Praxis und Forschung
Fließ, Sabine
;
Jacob, Frank
;
Fandel, Günter
- In:
Kundenintegration 2.0
,
(pp. 5-20)
.
2011
Persistent link: https://www.econbiz.de/10009303105
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