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Motivating millennials to engage in charitable causes through social media

Paulin, Michele; Ferguson, Ronald J.; Jost, Nina; … - In: Journal of service management 25 (2014) 3, pp. 334-348

Persistent link: https://www.econbiz.de/10010384975

Exploring consumer's needs and motivations in online social lending for development

Mittelman, Robert; Rojas-Méndez, José I. - In: Journal of nonprofit & public sector marketing 25 (2013) 4, pp. 309-333

Persistent link: https://www.econbiz.de/10010234744

Donor recognition : a double-edged sword in charitable giving

Luo, Jun; Gao, Guanlin - In: Journal of philanthropy and marketing 28 (2023) 1, pp. 1-10

Persistent link: https://www.econbiz.de/10014239979

Investigating Gen Z attitudes to charitable giving and donation behaviour : social media, peers and authenticity

Konstantinou, Iro; Jones, Kate - In: Journal of philanthropy and marketing 27 (2022) 3, pp. 1-9

Persistent link: https://www.econbiz.de/10013460845

Relational warm glow and giving in social group

Scharf, Kimberley Ann; Smith, Sarah - 2014

between social group size and fundraising outcomes: (i) a positive relationship between group size and the total number of …

Persistent link: https://www.econbiz.de/10010375278

The social network effect : the determinants of giving through social media

Saxton, Gregory D.; Wang, Lili - In: Nonprofit and voluntary sector quarterly 43 (2014) 5, pp. 850-868

Persistent link: https://www.econbiz.de/10010424962

Does online fundraising increase charitable giving? : a nationwide field experiment on Facebook

Adena, Maja; Hager, Anselm - 2022 - revised

Does online fundraising increase charitable giving? Using the Facebook advertising tool, we implemented a natural field … experiment across Germany, randomly assigning almost 8,000 postal codes to Save the Children fundraising videos or to a pure … measurement issues. We found that (i) video fundraising increased donation frequency and value to Save the Children during the …

Persistent link: https://www.econbiz.de/10012793072

The champion effect in peer-to-peer giving : successful campaigns highlight fundraisers more than causes

Chapman, Cassandra M.; Masser, Barbara M.; Louis, … - In: Nonprofit and voluntary sector quarterly : journal of … 48 (2019) 3, pp. 572-592

Persistent link: https://www.econbiz.de/10012006712

Does online fundraising increase charitable giving? : a nation-wide field experiment on Facebook

Adena, Maja; Hager, Anselm - 2020

Does online fundraising increase charitable giving? We implemented a natural field experiment across Germany, randomly … assigning all of the country's 8,000 zip codes to Save the Children Facebook fundraising videos or a pure control and studied … fundraising increased donation frequency and value to Save the Children during the campaign and in the subsequent five weeks; (ii …

Persistent link: https://www.econbiz.de/10012179173

Success in an online giving day : the role of social media in fundraising

Bhati, Abhishek; McDonnell, Diarmuid - In: Nonprofit and voluntary sector quarterly : journal of … 49 (2020) 1, pp. 74-92

Persistent link: https://www.econbiz.de/10012181295

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